Google has announced a new function to its digital ecosystem called Shopping Actions, allowing customers to use its Assistant and Search engine to streamline online purchasing. In a statement on its “Inside Adwords” blog, Google said, “Today’s consumers don’t just want answers; more and more, they’re craving relevant, meaningful, and immediate assistance in completing their […]
The happiest hour is when friends can share great drinks over great conversation, and what better location to gather than in the comfort of your own home? With Diageo’s new ‘Happy Hour’ skill, available for users 21 and over on Amazon Alexa-enabled devices, at-home entertaining becomes easier and more experiential. For the at-home bartender there’s always […]
Retailers will soon find a wider selection of ads available to them on Pinterest. The visual search company is expanding its “Shopping Ads” feature, which was tested with a handful of retailers last year. The ads, which consumers see in their Pinterest search feeds, will now be available to hundreds of other brands after a […]
Meetrics has become the first firm outside the US to verify viewability metrics for videos served on Facebook and Instagram. The European ad verification firm will show advertisers how viewable video ads are in terms of what percentage of the ad is in view and for how long – on both mobile and desktop. Crucially, […]
Instagram‘s shopping service is expanding into the UK, letting retailers tag their products in images to sell directly to people on the the social network. The launch in the UK follows a small-scale beta trial with Marks & Spencer, Heidi Klein and Mahabis. Amy Cole, head of product development at Instagram, says the shopping tool […]
The origins of our food are a heated and ongoing debate in Australia. Consumers want to know the truth about what they’re buying. New government mandated labels are attempting to make it clearer, but, in a push for full transparency, Goulburn Valley Fruit has completely redesigned its packaging and turned the brand into a destination. […]
The road to success in the music business can be hard. One way to increase awareness is to feature famous artists. To promote their new album and tour, and get recognised in the US Motherland of Hip Hop, British Rap combo Too Many T’s were looking for a big name to partner with. In […]
Online food marketplace Foodpanda India is hosting its first virtual food festival – What The Feast (WTF). The show will go on till the Good Friday long weekend (April 1st 2018) nationally. The festival brings together a plethora of special menus, discounts and offers from top restaurants across the country, like Cafe Coffee Day, Faasos, […]
Nielsen held a global launch event in Singapore for a new Smart Store offering, which aims to help retailers and manufacturers understand shopper behaviour and uncover the “moment of truth”. Regardless of the store format, Nielsen claims the offering will allow marketers to measure, evaluate, and optimise a range of retail strategies that impact sales […]
Formula 1 and Snap have announced a multi-year extension to the global partnership the two firms agreed to in the middle of the 2017 season. The deal will run for multiple years, and increase Snapchat’s coverage of Grand Prix events from just seven in 2017 to at least 10 in 2018 and beyond. The 2017 […]