Google’s new video ad format doesn’t need YouTube

Google’s new video ad format doesn’t need YouTube

Advertisers and agencies can now reach more Google platform audiences with video ads. Outstream is the latest video ad format from Google that is purpose-built for mobile apps and mobile websites, and not tied to YouTube. Appearing in banner ads, interstitials, in-feed, with placements for mobile web and app native, the new format offers advertisers […]

Valentino partners with Alibaba for new online retail experience

Valentino partners with Alibaba for new online retail experience

Alibaba and Valentino have teamed up to launch a 3D online virtual store on the e-commerce giant’s luxury shopping experience, Tmall Luxury Pavilion. The online virtual store will mirror a physical Valentino pop-up store hosted in Beijing’s fashionable Sanlitun District. The experience aims to integrate the online and offline brand experience to create a unique […]

Shazam tackles cyberbullying in Singapore with ‘Unmute Daniel’ campaign via MullenLowe Group

Shazam tackles cyberbullying in Singapore with ‘Unmute Daniel’ campaign via MullenLowe Group

 MullenLowe Group has collaborated with Shazam to roll out the ‘Unmute Daniel’ campaign, in a bid to raise awareness around the issue of cyberbullying in Singapore. ‘Unmute Daniel’ is a digital campaign that utilises technology to communicate with their target audience of youths and their parents. The campaign mascot, Daniel, represents every child who […]

Coty unveils AR mirror that’s activated when shoppers pick up a lipstick

Coty unveils AR mirror that’s activated when shoppers pick up a lipstick

Beauty giant Coty has unveiled a smart augmented reality ‘magic mirror’ in its Bourjois boutique in Paris which lets users try on products virtually when they physically pick them up. Coty is describing the tech as “blended reality”. It’s been designed to promote Bourjous’ new ‘Velvet’ lipstick range, and to activate it users stand in […]

Bareburger’s AR menu lets customers scan a Snapcode and see any dish before ordering

Bareburger’s AR menu lets customers scan a Snapcode and see any dish before ordering

 Fast-casual burger restaurant Bareburger expects to soon replace all of its paper menus with 3D models of its burgers and other items rendered in augmented reality, but for now, the company is preparing some rather interesting limited AR interactions. The up-and-coming restaurant chain, framed by some as one of the hottest in the US, […]

Netflix’s new 30-second mobile previews look like Snapchat and Instagram Stories

Netflix’s new 30-second mobile previews look like Snapchat and Instagram Stories

Netflix is taking a page from social networks with a new feature that will let users watch TV and movie previews in vertical-video orientation on their mobile phones. The 30-second mobile previews are presented in a slideshow format with circular thumbnails, very much like the presentation of Snapchat and Instagram Stories. As with the popular […]