According to Alzheimer’s Disease International (ADI) someone in the world develops dementia every three seconds. There are more than 50 million people living with dementia globally. With the number of dementia cases, including Alzheimer’s disease, on the rise, it is shocking how low public awareness is of the condition that affects so many individuals and […]
Elmwood, the world’s most effective brand design consultancy, has opened Playroom, a digital experience hub powered by its recently acquired digital design agency, Framework Creative. Playroom is based at Elmwood’s London studio and showcases the latest application of simulation technologies, including augmented reality (AR) and virtual reality (VR). With adoption of AR and VR set […]
Teads, the inventor of outstream video advertising and the No. 1 video advertising marketplace in the world, announced that former Global President of GroupM, Dominic Proctor, has been named as an advisor to the company’s board of directors. Proctor will leverage his vast experience as a leader of creative and media agencies to help bolster […]
Google has partnered with online reviews company Feefo to bolster its AdWords network with the incomer’s review-based advertising expertise. Feefo, which works with the likes of Next, Vauxhall, Expedia and Thomas Cook, will lean on its sentiment analysis tech to discover relevant advertising keywords from the thousands of brand reviews it processes. These can then […]
ESPN Brazil partnered with electronics giant Samsung to turn the hosts of “SportsCenter” into cartoon versions of themselves to promote the animoji features of the Galaxy S9 and S9+ smartphones, according to a press release. Faces of ESPN anchors Paulo Soares and Antero Greco were transformed into emojis for four episodes of the show that […]
Google is testing a new ad placement: ad cards right in the Google Feed. The Google Feed cards look like all the rest, except for a small green “Ad” badge in the bottom left-hand corner. Some users started seeing the new ad cards this week without warning, as first reported by Android Police. A Google […]
Klevio, a smart home startup, has just released its first product, Klevio One, a smart intercom that lets you open doors from anywhere. The company is using smart technology to change the way we manage access to homes, offices and apartment buildings. Klevio reduces the stress and hassle of having to manage keys and access. […]
As part of the IKEA “Make Room for Nature” campaign, which encourages Polish consumers to think about the role of relaxation in their everyday lives, Saatchi & Saatchi IS produced a series of innovative audiovisual material. They recorded whispered and sensuous sounds, generated by touching IKEA products. Through these sonic experiences, viewers were able […]
After the misstep that was the app’s always-on location broadcasting Snap Map, Snapchat is taking another run at a location sharing tool for users, with the ability to send your position to a friend or request one from them. The feature marries the mapping power of the app’s earlier Snap Map with a more private […]
Over the past few months, the combination of Google and PayPal have become a go-to service whenever you’re paying for something. Buying something in a store? You can use PayPal via Google Pay. Owe your friends money? You can use Venmo (which is owned by PayPal). Paying for Google services? That’s PayPal territory, too. As […]