Next year. Next year. Next year! Mobile advertising has always been about next year. Well, next year is here in mobile advertising. In fact, there is nothing hotter in all of media than Mobile OTT Advertising. For those of you who are new to media and OTT, OTT stands for “Over the top” and consists […]
With advertisers spending increasing amounts of money in Amazon’s growing advertising business, the firm is looking for ways to expand its range of ad products, and the latest innovation is video advertising within its mobile search results. The mobile video ads are currently in a limited beta test, and while the product has only just been […]
Motor retail group JCT600 has created an online supercar game to help raise money for its chosen charity The Prince’s Trust. Created and donated by JCT600’s digital agency partner Code Computerlove, Petrol Head To Head is a Top Trumps style game that tests consumer’s knowledge of the world of high-performance motoring. As a free-to-play game, JCT600 […]
Financial accountability software pioneer, Validu recently unveiled their unique real-time event monitoring and auditing application. Validu is the first electronic platform available that can monitor every customer engagement, every day, anytime and anywhere in the world. And all in real time. Validu is a mobile event monitoring tool for customer engagements that replaces a traditional […]
A10 Networks, a provider of intelligent and automated cybersecurity solutions, announced a major Japanese mobile carrier has selected the A10 Thunder Convergent Firewall (CFW) Gi/SGi firewall solution for their 5G pilot network, to complement the massive capacity demands of their existing mobile network and help lay the foundation for the mobile carrier’s 5G production network, […]
Thirty jobs are to be created through a new £1.5m ‘digital-Pharmacy’ which has opened in Liverpool, aimed at helping people living with chronic care conditions to manage their medicinal needs through artificial intelligent mobile app ‘Now Patient’. Liverpool has been highlighted as having some of the most deprived health districts in the UK, and the […]
In a UK supermarket first, Sainsbury’s is trailling new technology that will enable customers to scan, pay and go using its smartphone app at one of its busy London convenience stores. Using the latest version of its SmartShop app, customers visiting the Clapham North Station Local can use their smartphones to scan their shopping as they browse the store, […]
Uber announced a new program called Profile Recommendations that takes advantage of machine intelligence to reduce user error when switching between personal and business accounts. It’s not unusual for a person to have both types of accounts. When you’re out and about, it’s easy to forget to switch between them when appropriate. Uber wants to […]
Customer communications specialist Communisis Group has signed a partnership deal with digital communication and document security firm Striata to offer an end to end, omni-channel customer communication solution. The solution enabled by the partnership is designed primarily for regulated industries like Banking, Financial Services and Healthcare. It helps accelerate digital transformation by solving the ‘go-paperless’ […]
Jaguar Land Rover introduced an exclusive digital Top Trumps App for Goodwood Festival of Speed visitors. The app was released in June 2018 and launched officially across iOS & Android for JLR fans attending the festival. Created by Spark44, the digital version of the game featured vehicles displayed on the Jaguar Land Rover stand, including […]