Grohe unveils app-controlled water security system

Grohe unveils app-controlled water security system

Grohe, one of the world’s leading providers of sanitary fittings, has announced the launch of its app-controlled water security system – Smart Home – that offers all-round protection against water damage. Smart Home helps to make everyday life more comfortable by relieving the homeowner of many control and monitoring tasks, said a statement from Grohe. […]

M&C Saatchi Mobile evolve to M&C Saatchi Performance

M&C Saatchi Mobile evolve to M&C Saatchi Performance

M&C Saatchi Mobile have officially announced they are repositioning. The company will now be known globally as M&C Saatchi Performance. M&C Saatchi Performance is a natural evolution for the agency. M&C Saatchi Mobile launched in 2006, prior to the smartphone revolution, where they were at the forefront of the rise in mobile, winning more than […]

Analytics: the £25 billion mistake

Analytics: the £25 billion mistake

In just two very short years the analytics market in the UK will have doubled to be worth a staggering £25 billion. It is already the second largest market in the world, and the biggest in Europe. UK boardrooms are awash with data and insight all designed to help them perform better than their competitors. […]

New fashion app Enty puts personal stylists in your pocket

New fashion app Enty puts personal stylists in your pocket

A fashion app has launched offering women access to advice from personal stylists at any time and day of the week. Enty, founded by entrepreneur Sophia Matveeva, enables users to get professional advice from more than 140 global fashion professionals Through artificial intelligence, the app is able to learn user tastes and global trends. The fashion […]

Tappx appoints Fernando Saiz as Chief Marketing Officer

Tappx appoints Fernando Saiz as Chief Marketing Officer

Tappx, the one-stop-shop adtech solution for user acquisition and mobile app monetisation, announced that Fernando Saiz has been named as its new chief marketing officer. Based in Barcelona, Saiz takes up responsibilities for Tappx’s integrated marketing strategy, global marketing team and brings considerable digital marketing expertise. Saiz has been promoted from within the ranks of […]

GroupM’s Xaxis launches six-second video ad format

GroupM’s Xaxis launches six-second video ad format

Xaxis, GroupM’s programmatic media company, has launched a short-form video product, enabling clients to run campaigns across platforms run by the likes of Twitter, Snap, Spotify, and Global. The mobile-first, six-second video ad format is compatible alongside other Xaxis video products and, according to the company, enables advertisers to reach 27m UK consumers in a […]

Alibaba launches new technology for broadcasting ahead of Tokyo 2020

Alibaba launches new technology for broadcasting ahead of Tokyo 2020

Alibaba has built on its partnership with the International Olympic Committee (IOC) as official cloud service provider by launching a new broadcasting solution for the Olympic Broadcasting Services (OBS) through its cloud computing division. It was announced on September 19 on stage at Alibaba’s cloud computing conference in Hangzhou by Simon Hu, senior vice president […]

Rovio unveils new Angry Birds game for Magic Leap

Rovio unveils new Angry Birds game for Magic Leap

 Rovio Entertainment and Resolution Games revealed details of their upcoming mixed reality (MR) game for Magic Leap One Creator Edition, Angry Birds FPS: First Person Slingshot. Coming this autumn, Angry Birds FPS: First Person Slingshot will provide a first-person slingshot to let players see incredibly realistic animated characters and objects overlaid onto their actual environment, bringing […]

Pinterest launches influencer marketing program

Pinterest launches influencer marketing program

Pinterest has opened up its content marketing API to third-party influencer marketing platforms, making it easier for brands to work with influencers on the social network. The influencer marketing program has been launched with eight partners – including AspireIQ, HYPR, Influence.co, IZAEA, Klear, Mavrck, Obvious.ly, and Open Influence – which have all integrated the API […]

Bloomberg Media’s Innovation Lab launches AI-powered news feed for their mobile app users

Bloomberg Media’s Innovation Lab launches AI-powered news feed for their mobile app users

Bloomberg Media’s innovation lab, BHIVE, has launched The Bulletin, the latest feature to its mobile app delivering added utility to today’s on-the-go professionals. Based on BHIVE’s extensive user research on news delivery preferences, the new feature, available on the homepage of the mobile app, makes it easy for users to get a snapshot of the […]