Adyoulike and Sizmek announce global programmatic native advertising partnership

Adyoulike and Sizmek announce global programmatic native advertising partnership

Adyoulike, the leading in-feed native ad platform announces a new strategic partnership with Sizmek, the open ad management company for multiscreen ad experiences. The integration will enable advertisers and agencies to deliver personalised native advertising campaigns across the StrikeAd by Sizmek platform, the mobile-first programmatic media solution for global brands and trading desks. Adyoulike’s native […]

Deutsche Telekom and Saatchi & Saatchi London create new media channel using colour as the medium

Deutsche Telekom and Saatchi & Saatchi London create new media channel using colour as the medium

Launched on April 20, the iconic Deutsche Telekom colour magenta has been harnessed to create a new medium for entertainment. Created by Saatchi & Saatchi London and Deutsche Telekom, The Lenz App changes the way content can be viewed, bringing about a new way to consume entertainment and enabling anything magenta to become a viewable […]

Blis & TVTY Team to Launch Personalised Location-Based Ads Using Real-Time Event ‘Triggers’

Blis & TVTY Team to Launch Personalised Location-Based Ads Using Real-Time Event ‘Triggers’

Blis and TVTY merge location-based advertising and moment marketing to launch innovative digital campaigns reaching consumers at the right time and place Blis, the global pioneer in advanced location data technology, and TVTY, The Moment Marketing company are empowering brands to launch location-based digital ad campaigns reacting to real-time events. By delivering personalised, location-powered ads […]

Gorillaz and Telekom Electronic Beats Launch Mixed Reality App

Gorillaz and Telekom Electronic Beats Launch Mixed Reality App

11th April 2017 sees the launch of a groundbreaking mixed-reality app from Gorillaz, which comes ahead of highly anticipated new album ‘Humanz’, to be released by Parlophone Records on 28th April. Pushing the boundaries of mobile technology, the Gorillaz App, which is available on both Android and iOS, will allow fans to immerse themselves in […]

Posterscope builds proprietary ‘always-ready’ programmatic ad-serving platform for Shop Direct

Posterscope builds proprietary ‘always-ready’ programmatic ad-serving platform for Shop Direct

Leading OOH agency and location marketing experts Posterscope will, for the first time, activate a bespoke, ‘always ready’ ad-serving platform for Shop Direct. The platform will be powered by Liveposter and at scale through a partnership with Clear Channel, giving Shop Direct brands Very, Very Exclusive and Littlewoods a consistent brand presence on high streets […]

comScore Expands Mobile Ad Measurement Footprint with Addition of Twitter Audiences in vCE

comScore Expands Mobile Ad Measurement Footprint with Addition of Twitter Audiences in vCE

comScore announced that key campaign delivery metrics for Twitter ads – including demographics, reach, frequency and GRPs – will be available in validated Campaign Essentials (vCE), its flagship campaign measurement offering. Reporting for US campaigns will soon include measurement of Twitter ads that run on mobile devices. Reporting will also be available for Spain, Canada and UK […]

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