30 theatres now offering audiences online and mobile ordering through Preoday

30 theatres now offering audiences online and mobile ordering through Preoday

Preoday, the e-commerce company that provides hospitality companies with leading mobile and online ordering and promotions technology, has signed Wolverhampton Civic Hall and its sister venue, the Wulfrun Hall, as its 29th and 30th theatres in 2017. The double-signing brings the total number of theatres working with Preoday to 30. Theatres using the Preoday platform […]

Honda to use Facebook to find owners with defective Takata airbags

Honda to use Facebook to find owners with defective Takata airbags

Honda Motor revealed it will use Facebook’s custom audiences tool to find car owners with defective Takata airbags. The tool, which allows advertisers to reach a specified list of users, will match encrypted email addresses associated with recalled vehicle identification numbers to Facebook users. Japan’s Takata Corp’s air bag inflators have been linked to at […]

Washington DC expands its partnership with WeChat to cater to the Chinese tourist market

Washington DC expands its partnership with WeChat to cater to the Chinese tourist market

Destination DC (DDC), the official marketing organisation for Washington DC, expands its partnership with WeChat by launching the first City Experience Mini Program in the United States to support Chinese travellers when they arrive in the city. Through Tencent’s instant messaging platform, DDC continues its expansion into Washington, DC’s top overseas market with the immersive new program built for the […]

LiveRamp and Criteo team to enhance people-based marketing campaigns for omnichannel engagement

LiveRamp and Criteo team to enhance people-based marketing campaigns for omnichannel engagement

LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, and Criteo, the commerce marketing technology company, announced a collaboration between the two companies. Criteo and LiveRamp will work in tandem to integrate LiveRamp into Criteo’s Commerce Marketing Ecosystem, a network of tens of thousands of retailers, brands, and publishers that enables collaboration and […]

YOOX Releases New Interactive Shoppable Video Campaign in Collaboration with Google

YOOX Releases New Interactive Shoppable Video Campaign in Collaboration with Google

YOOX, which has always been at the forefront of e-fashion, has teamed up with Google to develop an innovative and groundbreaking interactive ADV format, creating for YouTube the world’s most exclusive collection. YOOX is a virtual wardrobe of wonders and treasure, and the intention was to offer customers a selection of the most covetable fashion […]

Chinese tech giant Baidu unveils a smart home speaker to compete with Amazon

Chinese tech giant Baidu unveils a smart home speaker to compete with Amazon

Chinese internet search giant Baidu on November 16 introduced a speaker and two robots as part of its Raven series in a serious push into the highly competitive smart home market. The products, introduced at the Baidu World Conference in Beijing, are powered by the company’s DuerOS conversational artificial intelligence technology. That system is similar […]

Uber to buy 24,000 driverless cars from Volvo

Uber to buy 24,000 driverless cars from Volvo

Uber has announced plans to buy up to 24,000 self-driving cars from Volvo as it looks to expand on its ride-booking app. The cars would be available through the Uber app to pick up passengers without a driver, giving the business its first commercial fleet of cars. The non-binding framework deal builds on a relationship […]

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