UpSnap adds targeted direct mail platform to its mobile advertising solutions

UpSnap adds targeted direct mail platform to its mobile advertising solutions

UpSnap Inc., a leading provider of mobile advertising solutions, is pleased to announce the launch of its new Intentional Direct Mail (IDM) program available to customers. With UpSnap’s proprietary Intentional Direct Mail offering, advertisers and brands are provided a new targeting tool via direct mail, adding a new layer to UpSnap’s existing suite of mobile […]

YouTube tightens monetisation rules for video creators

YouTube tightens monetisation rules for video creators

Google has announced stricter entry requirements for its YouTube Partner Program, which allows publishers to make money from their videos. Earlier, publishers required 10,000 total views to join the programme. But from Tuesday, channels that want to get into the programme will also need to have 1,000 subscribers and 4,000 hours of view time in the […]

WhatsApp introduces separate app for businesses

WhatsApp introduces separate app for businesses

WhatsApp has launched a separate app designed for use by small businesses to more easily connect with customers. WhatsApp Business adds key features like dedicated business profiles for details like email address, business description, store addresses, and website; smart messaging tools like greetings, quick replies, and away messages; and metrics for how many messages were […]

Google inks patent deal with Tencent

Google inks patent deal with Tencent

Google has yet more news from China after the U.S. search firm announced a patent cross-licensing agreement with Chinese tech giant Tencent. The terms were not disclosed, but Google said the tie-in with Tencent, which is valued at over $500 billion, covers “a broad range of products and technologies” and is “long-term.” The two firms […]

F/Nazca help Pinacoteca reinvent going to the museum with new interactive game

F/Nazca help Pinacoteca reinvent going to the museum with new interactive game

 The São Paulo Pinacoteca ─ the oldest art museum in the city ─ launched an interactive game to promote a unique experience for those who visit the institution: it transforms the subway and metropolitan train lines in São Paulo into a giant game board and challenges players with questions about the art collections at […]

Roku unveils new OTT ad measurement suite

Roku unveils new OTT ad measurement suite

Over-the-top (OTT) streaming firm Roku has unveiled a series of tools to help marketers get better value from ads on the platform. The new feature, dubbed Ad Insights, will offer expanded OTT measurement for brands as well as give access to data around reach and effectiveness across linear and digital formats. Less than 12 months […]

Google to consider page speed for mobile search rankings

Google to consider page speed for mobile search rankings

Google announced it will begin considering page speed when ranking webpages in mobile searches starting in July 2018. The search giant attributed the change to its users caring about the speed of a webpage. Google said the “Speed Update” applies the same standard to all webpages regardless of the technology they’re built on. It will only […]

Didi Chuxing launches bike-sharing service in China

Didi Chuxing launches bike-sharing service in China

Chinese ride-sharing giant Didi Chuxing launched a bike-sharing platform within its mobile app on Wednesday. Riders in Beijing and Shenzhen can use two popular shared bikes companies, Ofo and Bluegogo, via Didi’s latest version of the app, with no deposit required for riding Bluegogo bikes. Didi is an investor in Ofo, and it announced last […]

Line partners with Folio for an in-app investment management portal

Line partners with Folio for an in-app investment management portal

Line Corporation, the Japanese subsidiary of South Korean internet company Naver Corporation, has entered into a ‘capital alliance’ with investment management firm Folio, which will see its service integrated into the Line messaging app. Following a Line investment in Folio, the pair will work to implement the service on the Line app – which now […]

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