Instagram has unveiled three updates to its shopping tools aimed at making it easier than ever for brands to direct users to their products and encourage transactions. The update comes just as many retailers are ramping up their marketing activities ready for the holiday season. Instagram users will now be able to save shoppable posts […]
Digital telco Circles.Life has launched an AI-powered feature called Discover in its app to allow customers to explore interesting events happening around the city. According to the Singapore-based telco, the more Discover is used, the smarter it gets in recommending events that users are most likely to go to. This new feature, which is personalised […]
Just in time for the holiday season, Snapchat’s Discover section in the app will have a new channel: “Shop and Cop.” The channel, which started November 17, includes a native eCommerce experience powered by Shopify, allowing consumers to shop without leaving the app or being directed to a microsite. To kick it off, Gymshark, a […]
Microsoft has released a new app that aims to demonstrate how its Windows Machine Learning APIs can be used to build apps and “make machine learning fun and approachable.” Emoji8 is a Universal Windows Platform (UWP) app that uses machine learning to determine how well you can imitate emojis. As you make your best efforts […]
Research released by Oath, in association with IAB Europe, has revealed that European publishers believe revenue generated by video, native and mobile formats will grow by more than a quarter (26%) over the next 12 months. Over 60% said these formats are paramount to the success of their business. The study entitled ‘Understanding Programmatic Challenges […]
Teads, the Global Media Platform, is creating a weekly report about the new European General Data Protection Regulation (GDPR) being implemented by European publishers. Teads’ barometer can be considered as representative of the market, as 2/3 of comScore’s top 300 global editorial publishers are on Teads’ advertising platform. Key findings include: 63% of European publishers’ […]
A total of 1.01bn people will use rich communication services (RCS) messaging across 168 mobile operators around the world by the end of next year, according to research from Mobilesquared. This is expected to grow to 3.23bn across 486 mobile operators by the end of 2023. The report identifies that only 5.7 per cent of brands and businesses […]
Ebiquity, a leading, independent, marketing and media consultancy, announced today the release of a research study in collaboration with online fraud and brand safety specialist, zulu5. Ebiquity’s media practice and zulu5 set out to study the extent to which ad misplacement is still prevalent in the DACH region – or Germany, Austria and Switzerland. It […]
Adobe released its online shopping predictions for the 2018 holiday season (from November to December), which found that spending in the UK, France, and Germany will jump nearly 25% compared with the same period in 2017. The findings, based on Adobe Analytics data, also reveals shoppers in the UK will spend more than three times […]
Gismart, the leading global music app maker with 300 million downloads, is thrilled to announce its first major artists partnership with global EDM phenomenon The Chainsmokers. The new collaboration sees the globally renowned DJ duo launch over twenty brand new ‘The Chainsmokers sound packs’ for the chart-topping music app Beat Maker Go. Beat Maker Go […]