The AKA marketing agency, which focuses on the arts, culture and entertainment markets, has partnered with the Royal Shakespeare Company to launch the #BeMoreMatilda campaign, promoting RSC’s winter production of Matilda The Musical. The campaign includes a collaboration with Capco, Covent Garden’s management team, to install a giant replica of Miss Trunchbull’s chair in the Covent Garden’s shopping plaza. The […]
Criteo, the advertising platform for the open internet, released the “State of Ad Tech 2019” report which evaluates how today’s marketers can successfully convert audiences throughout each stage of the purchasing journey. Criteo surveyed 901 direct response marketers in partnership with Euromonitor International, including 100 in the U.S., to better understand the challenges of converting […]
Alibaba has built a Tmall shop for the International Olympics Committee (IOC) as part of its 10-year agreement to digitise the games. The online store is the first online store of the IOC in China, allowing fans to buy official Olympics products developed for the store. According to Alibaba, this is a precursor to building a […]
One of the UK’s largest group of virtual reality experience centres, ImmotionVR, has announced a new competition where one very lucky winner will have a virtual elf creation join the animated cast of Elf Power Inc., the all new VR experience by the creative storytellers at ImmotionVR. Entrants are encouraged to get creative, design their […]
Experience, brand and engineering company Dare is putting a twist on the traditional Christmas this year with the launch of its interactive web app, SlayBell. Visitors to thisisxmas.com are encouraged to group together with friends and colleagues to form a handbell choir, using nothing but their phones. The experience ‘transforms’ your phone into a handbell […]
Starbucks will push the boundaries in digital innovation with the launch of its first-of-its-kind virtual Starbucks store in China. This ground-breaking digital collaboration with Alibaba Group unlocks new levels of engagement unseen in the marketplace today with customers. By transcending the traditional limitations of a single-app, to provide customers a unified one-stop Starbucks digital experience across […]
Fetch, the award-winning mobile-first agency, part of Dentsu Aegis Network, has announced it has developed, (in collaboration with Autosermo) the first ever UK transactional Gifting Bot within the QSR space. Fetch is helping Greggs bring the joy of giving to everyone this festive season. The Gifting Bot will allow the customer to purchase Greggs goods […]
Acquia, the open-source digital experience company, has found that 45 per cent of UK consumers find chatbots “annoying”, and would prefer it if websites removed them completely or found an alternative. In Acquia’s debut global report entitled Closing the CX Gap: Customer Experience Trends Report 2019, centred around the current customer service experience, it was discovered […]
Yonder Media and All Response Media (ARM) are working in partnership to deliver media strategy, planning and buying across multiple territories for smartphone manufacturer OnePlus, which last month launched its new flagship smartphone. Following a competitive three-way pitch, the agencies will be working together to develop and deliver media activity across the UK, EU, Nordics […]
LoopMe, a global AI and brand advertising platform, has formed their first UK partnership with IRI, a provider of big data and predictive analytics, to optimise sales and advertising campaigns. To further brand marketing success, LoopMe has created the PurchaseLoop Sales product, which will enable users to advance purchase intent in real-time and obtain attribution of […]