Slack releases new tools for building easier to use apps

Slack releases new tools for building easier to use apps

Slack has launch of two new tools that will change the look and feel, as well as the ease of use of Slack apps. Today over 94% of Slack’s paid teams actively use apps. With 10m+ daily active users on Slack, that’s a lot of people interacting with the tools and services they use to get work done via […]

AnyClip launches free video player with optional AI capabilities

AnyClip launches free video player with optional AI capabilities

AnyClip, an AI-powered video content platform, has announced the launch of its brand-new video player for publishers in the digital media community. Their video player aims to minimise the cost and complications that publishers may face when creating and distributing video content on various platforms, such as unexpected fees. AnyClip’s new video player delivers free […]

Singular ROI Index: Facebook and Google still lead ad returns, but others are challenging

Singular ROI Index: Facebook and Google still lead ad returns, but others are challenging

Facebook and Google are still top dogs in returning value for advertisers. But other ad networks are challenging for the lead in a unique index based on advertiser ROI from Singular, the leader in marketing intelligence that optimises over $10B in annual ad spend. By deeply combining  marketing campaign data with attribution results, Singular is able to identify […]

Players of mobile games in the UK are reluctant to identify as ‘Gamers’

Players of mobile games in the UK are reluctant to identify as ‘Gamers’

Three-quarters of Brits have admitted to playing a mobile game, with smartphone users playing mobile games on average three times a week, according to mobile game developer platform, AppLovin. Despite the popularity of mobile games amongst Brits, 64 per cent wouldn’t call themselves a ‘gamer’. The study, conducted by Censuswide, surveyed over 2,000 UK General respondents (aged […]

Spotify moves to ban ad block users from its platform

Spotify moves to ban ad block users from its platform

Music streaming service, Spotify, is ramping up its fight against ad blockers by explicitly banning them in its terms of service.  The firm has long been anti-ad blockers. Until now, Spotify users who employed ad-circumventing software had their accounts suspended and were send a warning via email. The suspension would be revoked if they removed their ad blocker […]

Viant’s Adelphic announces new inventory integrations with Rubicon Project’s PMP

Viant’s Adelphic announces new inventory integrations with Rubicon Project’s PMP

Adelphic, a Viant subscription-based self-service platform for cross-channel programmatic advertising, announced the addition of digital out-of-home (DOOH) inventory from Rubicon Project’s private marketplace (PMP), further establishing Adelphic as the leading DSP with the most DOOH inventory integrations in the industry. Advertisers can now access DOOH inventory in multiple formats and locations from Adelphic’s newest DOOH […]

Brandwatch launches Vizia Enterprise Reporting, bringing data intelligence to mundane internal reports

Brandwatch launches Vizia Enterprise Reporting, bringing data intelligence to mundane internal reports

Brandwatch, the world-leading, $100 million-revenue social intelligence company, has unveiled its latest Vizia innovation with an enterprise reporting product that fundamentally changes the approach to marketing reporting. Marketers spend countless hours and billions of dollars to ensure that they are equipped to track results and measure their work, but that vital information is too often […]

State of California tackles drought with IoT and Blockchain

State of California tackles drought with IoT and Blockchain

The Freshwater Trust (TFT), a 501(c)(3) nonprofit working to protect and restore freshwater ecosystems, is partnering with IBM Research and SweetSense Inc., a provider of low-cost satellite connected sensors, to pilot technologies which can accurately monitor and track groundwater use in one of the largest and most at risk aquifers in North America. Additional research […]

Facebook strikes cinema ticket deal with Odeon

Facebook strikes cinema ticket deal with Odeon

Facebook has struck a deal with Odeon that will let movie goers buy tickets without leaving the social network. As part of the partnership, Facebook has launched a ‘Films’ tab in its app and online that will enable fans to book and pay for the tickets via Odeon. Tickets for screenings at other chains, including Vue […]