Following their campaign last October, Motorola and its agency heaven surrounded themselves again with digital artists to express the diversity of interpretations of their new slogan, “T’as le M”. For this seasonal edition, the brand gave “carte blanche” to three talented motion designers, Alexandre Avram, Fanny Rollot and Vincent Viriot, who revisited the iconic logo, […]
Passendo enables real-time sponsored ad serving and improved relevance with its innovative product for the Zürich-based company
Award-winning email ad server and SSP, Passendo, has partnered with audienzz, a leading media company based in Zürich, Switzerland, to launch a newsletter advertising network with the widest reach in Switzerland – with this partnership making in-email advertising more efficient than ever before. audienzz is a Swizz digital advertising specialist which offers a portfolio of […]
The news follows investment of €2.3m in late 2021 and a raft of new hires in H1, with more to follow in H2
Passendo signs new strategic partnerships as it continues growth trajectory, entering the Italian and German markets
t’s been a busy start to the year for adtech vendor, Adnami, which today announces new partnerships in France as part of its ongoing expansion across Europe. Recently, the company signed new partnerships with ad network Ad4Good and television channel TF1, including flagship title TF1info.fr. Over the past year, Adnami has seen growing demand for […]
Cavai and Azerion deliver industry first with conversational in-stream video
- Vyde’s platform turns passive views into ‘Active Attention’ via immersive two way conversations - Brands and agencies provided with real-time insights never seen before in video or display
Conversational media platform Octaive becomes Vyde, generating ‘Active Attention’ with video-first proposition
Serviceplan Innovation and Dot Incorporation continue their innovative collaboration with the Dot Go app, a community-driven platform that recognises objects and connects these to specific actions. Dot Go helps the visually impaired to navigate the world, find objects and automate daily tasks which enable them to lead a more independent life.
Dot Go, The World’s First “Object Interaction” Platform for Blind and Visually Impaired People Launches in App Store Globally
Anxiety Meter can measure passers-by's anxiety with their permission. One-third of passers-by interacted with the ad 817 % longer than the DOOH average. The ones with the highest level of stress received a free preventive check-up.
Digital Citylights Equipped With AI-Based Software And Built-In Cameras Fighting The Dramatic Rise In Mental Health Issues
Brand chooses gaming bugs to portray gamers’ experience and surprises people with glitched products, glitched comms and also glitched offers with special prices
Burger King Embraces Glitches In Its New Gaming Campaign, “Burger Glitch”
Building "Every Home" block by block: In a social stunt, Serviceplan Bubble and O2 made the key visual of the recently launched "Every Home" campaign an interactive experience using Minecraft. The final stages of the “Every Home” build starring well-known gaming influencers and the start of the competition was streamed live on Twitch. The result: 270,000 viewers, more than three hours of live streaming, 4.7 million minutes watched (time spent with brand) and 1,200 participants in the raffle.
Serviceplan Bubble and O2 Build an Interactive “Every Home” Experience in Minecraft