Telkomsel unveils romantic series as part of ongoing efforts to become a digital company

Telkomsel unveils romantic series as part of ongoing efforts to become a digital company

Indonesia-based telco Telkomsel has created a four-episodes romantic comedy series to improve its digital lifestyle experience for its customers. The series, titled ‘Unscripted Man’, is available on the telco’s streaming video application, MAXstream, and was created in partnership with video platform Viddsee. The story revolves around Bas, an office employee who finds a sacred script […]

TSG uses Cyance Nexus platform to enhance its marketing capabilities

TSG uses Cyance Nexus platform to enhance its marketing capabilities

Cyance, a multi-award winning B2B customer behaviour technology company, has been appointed by Technology Services Group (TSG) as a key supplier. TSG, one of the UK’s leading IT services and solutions providers, is deploying the Cyance Nexus Behaviour Based Marketing Platform to enhance its account-based marketing capabilities and generate improved customer interactions.   The Nexus […]

Foundation Laço Rosa transforms the giving of wigs into a barcode for donations

Foundation Laço Rosa transforms the giving of wigs into a barcode for donations

Foundation Laço Rosa, an organisation in Brazil that fights against breast cancer, has installed an interactive panel that receives donations at the same time as it shows the power of a contribution. From a distance, the piece is an enormous barcode. But, up close, it is possible to read the names of women patients who […]

Mediacorp revamps ad rates to create better omnichannel experiences for marketers

Mediacorp revamps ad rates to create better omnichannel experiences for marketers

Mediacorp has revamped its advertising rates as it looks to create a better omnichannel experience for marketers. The broadcaster has restructured its TV rate card to optimise it for parity with digital media, which it claims will result in potential savings of up to 80% for marketers. It has also introduced all-in-one transmedia master contracts which […]

Limitless joins forces with NewDay to deliver pioneering Voice of Customer programme

Limitless joins forces with NewDay to deliver pioneering Voice of Customer programme

Limitless, the UK-based inventor and provider of a SaaS platform offering AI and crowd sourced customer service solutions, announced that it has successfully concluded the first phase of a Voice of Customer (VoC) programme with leading credit card provider, NewDay. The advanced VoC programme uses Limitless’ soon to be launched Crowd Feedback solution to easily capture valuable […]

Husqvarna teams with Stendahls to launch Timber, a dating service for tree lovers

Husqvarna teams with Stendahls to launch Timber, a dating service for tree lovers

The client Husqvarna wanted to celebrate and honour the love for the forest that’s shared by many users of their products. So for 2019’s Valentine’s Day, Stendahls created Timber –  a dating service matching tree lovers with beautiful trees around the globe. Timber is a tongue-in-cheek spoof of modern dating services: instead of swiping between […]

Criteo research: Last-minute lovers go mobile – over 50% of Valentine’s orders are made using mobile devices

Criteo research: Last-minute lovers go mobile – over 50% of Valentine’s orders are made using mobile devices

Valentine’s Day is on our doorstep and lovers may think they have left it too late to go out and buy gifts, but research from Criteo, the open platform for the internet reveals 51% of all transactions made on February 14th are via mobile devices. And with mobile shopping forecast to increase to £25 billion in 2019 it’s no surprise. Criteo’s […]

Teads and Realeyes research reveals success factors for six-second ads

Teads and Realeyes research reveals success factors for six-second ads

Research from Teads, the global media platform, and Realeyes has demonstrated the importance of designing creative specifically for the six-second ad format with a strong narrative to create an emotional connection with the viewer. With mobile video advertising increasing 145% in 2018 to $4.2bn1 in spend, it has never been more important for brands to make […]