Mobile ad spending in the UK will reach almost £7 billion ($9.45 billion) this year to represent more than a third (36.6%) of UK media ad investment, according to eMarketer’s latest UK ad spending forecast. Overall digital ad spend will grow 11.0% in 2017 to £10.89 billion ($14.70 billion), accounting for 57.9% of total media […]
Yahoo has unveiled a new text-based chatbot, called ‘Captain” designed to coordinate logistics between family members, without needing download an app or buy extra hardware. The tool uses a text-based system that sets and sends reminders as well as updates shopping and to-do lists without the need to download separate applications. Currently, Captain is only […]
Facebook has launched its first dedicated VR app to bring 360 photos and videos its headset-wearing users. The app, called Facebook 360, is not a full version of the social network and will simply act as a hub for 360 photos and videos. Available through Samsung Gear VR, powered by Oculus, the app will also […]
Smaato launches the mobile advertising industry’s first Inventory Discovery feature, transforming how mobile advertisers are able to discover and target mobile advertising inventory across the Smaato exchange. What used to be a manual process is now automated, giving the global, real-time mobile monetization platform’s 450+ demand partners increased access, more control and dramatically higher inventory and […]
A BETC São Paulo initiative, Woman Interrupted App counts interruptions in favour of female empowerment and male awareness. In 2016, much was said about the Manterrupting phenomenon, one of the many kinds of violence against women. It’s a sexist behaviour that happens precisely when she cannot finish her speech because a man unnecessarily interrupts her. […]
March 8th is not just another day in March, it is International Women’s Day. A day we commemorate and celebrate the amazing work women do. At Lovely Mobile News, we believe women should be recognized for their amazing contributions all day, every day! Mobile Marketing is kind of our jam, so we wanted to specifically […]
Simulmedia and LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced a strategic partnership enabling marketers to activate their first-party or CRM data on national TV in the US. TV advertisers who activate with first-party data can make their media dollars go further and gain valuable insights to improve all their advertising. […]
Have banner ads outlived their usefulness? Research has shown that mobile users skip over all types of display ads, banner ads included, without thinking very hard about them. Unfortunately for digital advertisers in Asia-Pacific, banner ads account for the vast majority of mobile ads served to users, according to mobile analytics company Vpon. The firm […]
Alibaba Group Holding, the world’s largest e-commerce services provider, is poised to extend its lead in China’s fast-growing mobile advertising market with forecast revenue of US$14.6 billion this year, as total spending on digital campaigns in the mainland hits a new record high. Digital advertising expenditure in the mainland is predicted to rise 27 per […]
Mobile advertising platform InMobi and Vietnam-based mobile-specialist agency Moblaze have formed an exclusive partnership aiming to rapidly scale both the use and creative quality of mobile advertising in Indochina. Moblaze becomes the exclusive representative for InMobi in all of Moblaze’s markets, including Cambodia, Laos and Myanmar. “But given Vietnam is the largest of all with […]