eCommerce giant eBay is set to roll out new image search features to help mobile shoppers find exactly what they want on the online auction platform. Two new AI-powered features, Image Search and Find It On eBay, will be introduced later this year. Image Search – which will arrive on both Android and iOS – […]
Lingerie brand Triumph says it will focus its spend more towards digital channels as its target audience, which is getting younger, spend more time online. The decision to start looking at shifting budgets online came as Triumph realised its younger audience was spending the majority of its time online, despite still preferring to shop offline. Sheryl Wong, […]
Facebook’s profits climbed 71% to $3.9bn (£3bn) in the second quarter of 2017, boosted by an increase in sales of mobile video adverts, figures show. The social media giant exceeded market expectations, posting a 45% increase in revenue for the three months to June of this year to $9.3bn (£7.1bn), compared with $6.4bn (£4.9bn) for […]
YouAppi, a leading mobile growth marketing platform for premium mobile brands, announced that the company will be joining the TUNE Certified Partner Program, a group of mobile marketing and advertising companies who support and advance mobile marketing best practices for the benefit of mobile marketers. YouAppi’s growth marketing platform combines the power of machine learning with […]
BlackBerry Mobile tapped media and creative agency Schiefer Chopshop (SCS) to launch the new BlackBerry Mobile brand with a whole new campaign for its innovative new KEYone – the first mobile device under TCL Communication, a top-5 smartphone manufacturer in North America. Under the tagline ‘Do More. Different.’ SCS has created a campaign that asserts […]
UK advertising expenditure grew 1.3% year-on-year in Q1 2017 to reach £5,318m – the 15th consecutive quarter of growth but the slowest rate in almost four years, according to Advertising Association/WARC Expenditure Report data published on July 27. Overall market growth occurred despite a drop of -6.2% in total television advertising, its steepest fall since 2009. […]
Acxiom, in collaboration with Adobe, announced the launch of Connected Spaces, a global solution aimed at delivering more relevant omnichannel experiences to customers. Connected Spaces is designed to revolutionise customer experience and business returns for retail, travel and leisure locations such as airports, malls, sports stadiums, concert arenas and resorts. A pioneering example is Heathrow […]
Google has launched its Trusted Contacts location-sharing app for iOS devices, seven moths after the feature first arrived on Android. With Trusted Contacts installed, users can designate any of their contacts as “trusted,” which means those individuals will be able to see their activity status (e.g. ‘Active Recently’) and request a specific location. The activity status allows friends and family to […]
Live streaming has become the hottest new marketing trend among advertisers, used as a strategy to encourage real-time engagement with consumers. In the latest infographic from direct response agency Koeppel Direct, the statistics reveal how people are now viewing content and why there’s been such a significant shift to live streaming among industries. The infographic, […]
Swrve, a leader in mobile marketing engagement, announced its new Premium Analytics offering on to the existing Swrve Mobile Engagement Platform. Swrve’s Premium Analytics offers organizations unparalleled insights, reporting, and analytics capabilities in relation to customers’ mobile usage. The platform hosts all of a company’s mobile data, giving enterprise data scientists capabilities for data-mining, reports, and […]