Out There Media (OTM), a global leader in mobile advertising and data monetization, has announced their expansion into the Middle East and a new partnership with Zain, a leading mobile operator in eight markets across the Middle East and Africa. OTM, headquartered in Vienna, Austria, is the creator of Mobucks, a proprietary technology platform that […]
The new, second-generation Amazon Echo smart speaker comes in a variety of different coloured shells. Amazon is adding one more to the mix: a bright red shell that’ll help raise money for the fight against AIDS. The newly coloured Echo is part of a collaboration between Amazon and (RED), and just one of a collection […]
There’s a dramatic shift in consumer preference when it comes to food. The majority of Canadians are turning away from cheaper imports in favour of those produced closer to home. But with many businesses looking to cash in on local, consumers are increasingly concerned about whether such claims are true; according to recent Dalhousie-led […]
AllofUs has created a new mobile experience for London Mithraeum Bloomberg SPACE a new cultural destination that opens to the public today on the site of Bloomberg’s new European headquarters in the City of London. The digital interactive resource is designed to help visitors uncover the stories behind the remarkable selection of Roman artefacts on […]
Pepsi Max has partnered with PHD and Time Out to not only inspire Australians, but also enhance their ability to “Max” out their summer in 2017. Through the use of a live dynamic data feed, consumers will be served ads by the brand on events taking place around them that are relevant to their personal […]
Two thirds of the world’s digital display advertising (67%) will be traded programmatically by 2019, up from 59% in 2017, according to Zenith’s Programmatic Marketing Forecasts, published on November 20. The value of advertising sold programmatically will rise from US$57.5bn in 2017 to US$84.9bn in 2019, growing at an average rate of 21% a year. […]
Since adding 360 videos to News Feeds in June 2016, Facebook has spent 2017 significantly invested in the format. It enabling 360 live-streaming and then added that functionality within its apps, and even boosted the back end with automatic image correction. But the social network isn’t stopping its immersive push at flat imagery. Facebook’s Oculus recently announced it has started testing VR experiences […]
Google has released its new chatbot analytics platform Chatbase to the public after introducing it at Google I/O in 2017. The project was developed within the company’s R&D incubator, Area 120 and a number of high-profile early adopters such as HBO, Ticketmaster, Viber and others all thoroughly tested the platform before its public release. Google’s Chatbase […]
Tapad, a leader in cross-device marketing technology, announced a new global partnership with Sizmek, the largest independent buy-side advertising platform delivering impressions that inspire. By integrating the Tapad Device Graph, Sizmek will enhance its AI-powered predictive capabilities to deliver accurate, cross-device messaging at global scale in a privacy-safe environment. Combined with Sizmek’s existing data enablement, creative […]
Google reintroduced AdWords on November 16, tweaking existing features and adding new ones that are intended to assist marketers in promoting products and services just in time for the holidays. “The platform has been redesigned in Material Design, Google’s design language used in apps like Google Maps, Photos and Inbox. The company built the platform […]