89% of its advertising revenue is coming from mobile, says Twitter

89% of its advertising revenue is coming from mobile, says Twitter

Facebook is not the only social media platform that’s seeing great results for mobile advertising revenue. Rival Twitter recently announced that a majority of its total advertising revenue came from mobile in the last quarter. Despite Twitter’s overall revenue of $602 million missing analyst expectations for Q2 2016, ad revenue was up 18% at $535 […]

Study Reveals Mobile Advertising Disconnect

Study Reveals Mobile Advertising Disconnect

Ad and content-funded mobile platform Unlockd has released the results of a study that shows a disconnect in attitudes towards mobile advertising between consumers on one hand and advertisers and mobile operators on the other. Unlockd commissioned a survey, which was carried out by Morar Consulting in April, among 100 mobile operators, 100 advertisers and […]

Huffington Post’s chatbot tells Netflix viewers what to watch next

Huffington Post’s chatbot tells Netflix viewers what to watch next

The Huffington Post’s entertainment division is creating a dialogue with readers regarding what to watch on Netflix through a chatbot that provides recommendations on Facebook Messenger. The pervasiveness of chatbots has led many publishers to jump to Facebook Messenger and other messaging applications with their own AI solutions to create a stronger bond with consumers […]

Marriott launches social marketing programme M Live in Europe

Marriott launches social marketing programme M Live in Europe

Marriott International’s real-time social marketing initiative M Live is being launched in Europe following its success in its US, Asia Pacific, Caribbean and Latin American regions. The hotel company says the system helps it monitor relevant conversations, trends and brand reputation on social networks, enabling its marketing team to improve engagement with travellers on social […]

Emojis Make Brands Fun, Relatable

Emojis Make Brands Fun, Relatable

More brands are using emojis in their messaging than a year ago, and most mobile phone users have a positive perception of brands that do so, June 2016 research found. Indeed, many think those brands are fun and relatable. Mobile app engagement provider Appboy surveyed mobile phone users in the UK and US about their […]

Google’s Zagat app makes lunching easier with personalized recommendations

Google’s Zagat app makes lunching easier with personalized recommendations

Google’s restaurant review platform Zagat has rolled out a revamped iOS application, boasting personalised recommendations based on the time of day and user’s location, as well as a streamlined interface better suited to quick searches. Zagat is attempting to stake a stronger claim in the competitive restaurant recommendation market by placing a bigger focus on […]

Sage Announces Slack Partnership and AI Bot ‘Pegg’

Sage Announces Slack Partnership and AI Bot ‘Pegg’

UK based accounting software giant Sage is holding it’s annual Summit in Chicago where they announced the release of a new messaging bot ‘Pegg’. Sage CEO Stephen Kelly and Sage Global Director for Mobile Product Management, Kriti Sharma demoed Sage’s unprecedented foray into integrated chat tools. “Pegg hides the complexities of accounting and lets entrepreneurs […]

Reengaging mobile consumers has just become a little easier – Jampp rolls out Dynamic Product Ads

Reengaging mobile consumers has just become a little easier – Jampp rolls out Dynamic Product Ads

Mobile app advertising company, Jampp, is tapping into the mCommerce opportunity and has just launched a new solution that lets retailers and businesses promote their entire product catalogue across their consumers’ mobile devices. Jampp Dynamic Product Ads are aimed at businesses wanting to engage their app users at the most critical point in the app […]

Selfridges Launches Social Shopping App

Selfridges Launches Social Shopping App

Department store and retail brand Selfridges is strengthening its multi-channel offering with the launch of a social media-friendly shoppable app that aims to redefine the conventional mobile shopping journey. In an era where technology is becoming progressively more integrated with luxury retail, Selfridges is hoping to future-proof its retail channels with a new app, part […]