Older generation among the most open to video content but rely on laptops, according to CitNOW

Older generation among the most open to video content but rely on laptops, according to CitNOW

The digital habits of older car buyers and older members of Generation X – the 45-54 year-olds – are keeping the laptop business in rude health, according to the latest research from automotive video expert CitNOW. Members of ‘Generation X’ and those over-55 are keen viewers of online video content and among the most receptive […]

Goodby Silverstein launches augmented reality Instagram

Goodby Silverstein launches augmented reality Instagram

 What if your Instagram feed was all around you as you walked through the city? That’s the challenge GS&P Labs, Goodby Silverstein & Partners’ in-house innovation department, tackled with its new prototype, GRAMAR. The new prototype fuses Instagram and ARKit by turning Instagram photos into 8ft x 8ft images and places them in the world around […]

62% of brands will take their programmatic media trading in-house by 2022, according to Adobe

62% of brands will take their programmatic media trading in-house by 2022, according to Adobe

The majority (62%) of brands will bring their media buying in-house by 2022 according to an Adobe poll, which has also dubbed 2018 as a “watershed year” for automated media buying, as such technologies are increasingly used to advance TV advertising. Adobe published the findings on December 19, stating that 86% of brands and 89% […]

Honda gives ‘ultimate get well card’ AR experience to young patients

Honda gives ‘ultimate get well card’ AR experience to young patients

 ‘Happy Honda Days’ are back and Honda is using augmented reality to deliver the “Ultimate Get Well Card”, a magical card filled with messages from well-wishers around the country and personalised for paediatric patients at the Children’s Hospital of Orange County (CHOC). Honda transformed an actual CHOC hospital room into an augmented reality winter […]

BBM Messenger users can now book an Uber direct from the app

BBM Messenger users can now book an Uber direct from the app

Uber has partnered with BBM Messenger to enable users of the messaging app to book an Uber directly from it. It covers BBM Messenger users on Android and iOS users, as well as BlackBerry, enabling them to book an Uber from the BBM app, even if they don’t have the Uber app installed on their phone. The partnership […]

Bloomberg Media and Twitter Launch First-Ever 24/7 Global Social News Network

Bloomberg Media and Twitter Launch First-Ever 24/7 Global Social News Network

Bloomberg Media and Twitter launched TicToc by Bloomberg, the first-ever 24/7 global news network built for a social media platform that targets the next generation of on-the-go, mobile-first news consumers. It combines the global news gathering capabilities of Bloomberg’s 2,700 journalists and analysts across 120 countries, with the digital power and immediacy of Twitter, one […]

Facebook updates ad policy to prioritise video

Facebook updates ad policy to prioritise video

Facebook has announced plans to promote videos more prominently inside its News Feed, using the central feature of its main app to build more interest in the original video content it has created and compete more directly with YouTube. As part of the plans, it will also change the kind of advertisements that run in […]

Brightpearl: 87% of retailers regard omnichannel as critical, but only 8% have ‘mastered’ it

Brightpearl: 87% of retailers regard omnichannel as critical, but only 8% have ‘mastered’ it

A new report published by Brightpearl, a provider of retail management systems that helps high-growth retailers streamline back-office operations, finds an enormous gap between omnichannel importance and adoption and its effective execution. The findings, taken from a report entitled ‘The State of Omnichannel’, a survey of 352 retail leaders in the United States, shows that […]