OOH campaign for new Power Rangers movie lets UK fans snap to unlock exclusive character filters

OOH campaign for new Power Rangers movie lets UK fans snap to unlock exclusive character filters

Lionsgate UK has launched an OOH campaign for the new SABANS Power Rangers movie featuring Snapchat’s Snap to Unlock feature on the posters, the first time a film advertiser in the UK has done so.  The campaign has been planned and executed by Carat and Posterscope. Running on London Underground sites with wifi, the campaign will […]

MillerCoors and IPG Media Lab Team to Provide ‘Miller Lite On-Demand’

MillerCoors and IPG Media Lab Team to Provide ‘Miller Lite On-Demand’

MillerCoors and the IPG Media Lab, announced the launch of Miller Lite On-Demand, a revolutionary suite of connected home services that modernize the beer shopping experience. The newly launched services include a voice-activated Amazon Alexa skill and a custom AWS IoT Button. Both will restock your fridge with Miller Lite within the hour. These capabilities […]

Facebook rolls out header bidding after partnering with six adtech players

Facebook rolls out header bidding after partnering with six adtech players

Facebook has announced its entry into header bidding with a partner-first approach that will open its Audience Network to web publishers working with six major ad-tech players. The company confirmed on March 22, that header bidding will available to mobile web publishers via its partnership with six adtech companies – Amazon Publisher Services, AppNexus, Index Exchange, […]

Millennials Skip Online Video Ads, Find Mobile Ads Irrelevant

Millennials Skip Online Video Ads, Find Mobile Ads Irrelevant

Young TV consumers may be watching much more streaming video, but a large majority will skip online video advertising if allowed. The latest Deloitte “Digital Democracy Survey” says 80% will skip digital TV/video commercials — and over 70% of Millennials and younger Gen Z viewers find mobile ads to be “irrelevant.” Ad-blocking software is a […]

Pottery Barn debuts augmented reality furniture app

Pottery Barn debuts augmented reality furniture app

Pottery Barn is launching an augmented reality app, called 3D Room View, that lets customers visually try out living room furniture before they buy it. The 3D Room View app works with Google’s Project Tango, a platform that uses motion tracking, area learning, and depth perception to allow mobile devices to understand their position relative […]

M&C Saatchi Mobile expands European offering by opening Berlin office

M&C Saatchi Mobile expands European offering by opening Berlin office

Following exceptional growth in the German market, M&C Saatchi Mobile are pleased to announce the official opening of a new office in Berlin. Leading digital expert Christian Haase will take the helm in the role of Regional Director, Germany, to provide strategic support to existing clients, as well as expanding the client portfolio. The new […]

Samsung’s new voice assistant Bixby will replace touch controls

Samsung’s new voice assistant Bixby will replace touch controls

Even though the Galaxy S8 has yet to be officially announced, Samsung has revealed that it will include a new digital assistant that will enable users to control every aspect of their device with just their voice. The new assistant, Bixby, will use a dedicated button on the new smartphone, and according to Samsung, it will enable […]