The British government has announced the winners of a £25 million competition to test 5G technologies across the UK. The fund will be split six ways, with amounts of between £2 million and £5 million spread across projects exploring the benefits of 5G for rural communities, tourism, health care, agriculture, manufacturing and self-driving cars. The […]
Across the board, UK shoppers are coming to accept that personal information is worth swapping for improved shopping experiences, with 86% agreeing they would volunteer personal data for improved privacy, faster shipping and greater discounts and deals. That’s according to a new consumer behavior report from Episerver, the company transforming digital experiences, which surveyed 1,000 […]
Uber, the taxi and food delivery app, has created a dining experience at the top of a double decker bus at South by Southwest in Austin, Texas, to promote its Visa card. The activation worked with chef Nic Yanes to create a menu that reflects Austin’s neighbourhoods with flavours including Thai, Japanese, Chinese, Tex-Mex and […]
Snapchat will now allow publishers to publish branded content to its app, having previously been unable to create the ads that ran between their articles and videos within the Discover section. The deal between Snapchat and the publishers on its platform means that the likes of BuzzFeed, NBC Universal, and Vice will be able to […]
Reuters is advancing its embrace of artificial intelligence a stage further with the development of a new tool capable of writing sentences and suggesting story ideas as well as data analysis. Lynx Insight has been conceived to better differentiate between tasks suited to automation and those which remain the preserve of humans, who will be […]
ASOS, one of the biggest names in fashion e-commerce, is rolling out its Style Match visual search tool globally for iOS and Android. First introduced for its iOS app in the UK last August, the feature lets users take or upload a photo to the app to find visually similar clothing styles that are available […]
Ola, Uber’s key rival in India, has taken its first step overseas after its service officially went live in Australia via a launch in Sydney. The company announced its plans to go Down Under at the end of January and in Sydney, which is its first full launch, Ola said it has signed up over […]
Gatorade created “Beat The Blitz” as an engaging way to show athletes how dehydration works in the body. The virtual reality (VR) experience let’s players quarterback and throw passes while being coached by Peyton Manning. Gatorade and agency partner WPP’s VML debuted the experience to media for the first time in March at the NFL Combine in […]
Hot on the heels of XXIII Olympic Winter Games, worldwide paralympians are now making their way to PyeongChang, South Korea for XII Paralympic Winter Games. Among them is Welsh Alpine skier, Menna Fitzgerald, flying down ski slopes at speeds of upto 100mph, with 3% visibility, a feat most people with full eyesight are not capable of. To showcase […]
Cheetos, the snack brand from PepsiCo’s Frito-Lay division, is inviting fans to see the world in a whole new light – a dangerously cheesy one – thanks to the new ‘Cheetos Vision‘ app launching at SXSW 2018. Available on the App Store, Cheetos Vision is an artificial intelligence-powered camera that turns everything a mobile […]