Major brands flock to AI-powered ‘Crowd Service’ platform

Major brands flock to AI-powered ‘Crowd Service’ platform

A host of major brands have begun working with Limitless, the UK-based inventor and provider of a platform offering crowd sourced customer service. In Europe, Limitless is now working with Unilever, Vodafone, National Express, New Day, Wargaming and Daily Mail Group; whilst in the US and Canada they are working with Unilever North America and […]

Snapchat ends licensing fees for publishers

Snapchat ends licensing fees for publishers

Snap has made the decision to stop paying publishers licensing fees for their Snapchat Discover content, instead choosing to revert back to sharing ad revenue. According to Digiday, citing sources, Snap has been notifying its publishing partners of the changes over the last few months. Typically, Snap does an even split of ad revenue generated […]

Denny’s puts fans at the table to roll dice inspired by “Solo: A Star Wars Story” and win big

Denny’s puts fans at the table to roll dice inspired by “Solo: A Star Wars Story” and win big

As part of its collaboration with Lucasfilm for the much-anticipated release of “Solo: A Star Wars Story,” Denny’s is giving fans the opportunity to take a virtual seat in the Star Wars universe and roll a pair of dice like Han Solo. Launching on May 4, Denny’s “Smuggler’s Dice” sweepstakes offers players the chance to […]

HP partners with Oath and PHD to bring printing to life in first AR mobile campaign in the UK

HP partners with Oath and PHD to bring printing to life in first AR mobile campaign in the UK

Oath announces a new campaign with HP to deliver an Augmented Reality (AR) experience to inspire millennial families to think creatively about printable paper craft, the first in the UK since the company announced the international roll-out of its AR formats at Mobile World Congress. The campaign centres on HP Instant Ink’s Free Printing Plan […]

Smaato integrates with Amazon Publisher Services to allow publishers access to premium global, mobile-only demand

Smaato integrates with Amazon Publisher Services to allow publishers access to premium global, mobile-only demand

Smaato, an advertising platform for mobile publishers and app developers, announced it has integrated with Amazon Publisher Services (APS) to provide Smaato’s in-app demand partners with access to Amazon’s Transparent Ad Marketplace inventory. In response to publisher requests, Smaato is one of the first mobile ad exchanges to participate. Through a server-to-server integration, publishers using […]