Twitter to Test Doubling Tweet Length to 280 Characters

Twitter to Test Doubling Tweet Length to 280 Characters

Twitter is trialling an increase to its tweet character length that sees the limit doubled to 280 characters from the normal 140 characters. The test is being rolled out in all languages to a small group of users except for Japanese, Korean, and Chinese – because they can convey more information in a single character […]

Taboola joins with third party data providers to allow brands to better target campaigns

Taboola joins with third party data providers to allow brands to better target campaigns

Taboola, a leading content discovery platform, launched “Taboola Data Marketplace”, a transparent marketplace that gives advertisers access to third party consumer data from the world’s leading data providers within the Taboola platform. Oracle Data Cloud, Neustar, Acxiom and Bombora are among the first data providers to partner with Taboola. Marking another step in advanced audience targeting, […]

ADYOULIKE and the Trade Desk Announce New Integration that Brings Premium Programmatic Native

ADYOULIKE and the Trade Desk Announce New Integration that Brings Premium Programmatic Native

ADYOULIKE, a leading in-feed native advertising platform, has announced an expanded collaboration with The Trade Desk, a global technology platform for buyers of advertising, to deliver in-feed native videos programmatically across the ADYOULIKE publisher portfolio. This expanded integration builds upon the existing OpenRTB 2.3 with The Trade Desk and ADYOULIKE which was announced in October 2016. […]

Mastercard and Swarovski team to launch a virtual reality shopping app

Mastercard and Swarovski team to launch a virtual reality shopping app

#AtelierSwarovski Virtual Showroom, a revolutionary virtual reality experience by #Swarovski & @Mastercard offers a seamless new way to shop pic.twitter.com/OaIJ8RpOtD — Swarovski (@swarovski) September 26, 2017 Mastercard has teamed up with jewellery firm Swarovski on a virtual reality app that immerses shoppers in a “home” where they can browse and purchase items using Masterpass. The […]

Target to add Pinterest’s visual search technology to its app

Target to add Pinterest’s visual search technology to its app

US discount retailer Target has joined forces with Pinterest so that customers can search for products, without needing to type any words, through pictures. Through the partnership, Target has embedded Pinterest’s visual search tool – Pinterest Lens – into its own app, making it easier for people to find what they want. By taking a picture of […]

Ad Fraud to cost advertisers $19 billion in 2018, representing 9% of total digital ad spend

Ad Fraud to cost advertisers $19 billion in 2018, representing 9% of total digital ad spend

A new report from Juniper Research has found that advertisers will lose an estimated $19 billion to fraudulent activities next year, equivalent to $51 million per day. This figure, representing advertising on online and mobile devices, will continue to rise, reaching $44 billion by 2022. Ad Platforms Need to Break Out of Walled Gardens Juniper’s new research, Future […]

Partner Communications Selects Atrinet’s NetACE Platform to Automate FTTH Service Delivery

Partner Communications Selects Atrinet’s NetACE Platform to Automate FTTH Service Delivery

Atrinet Ltd. announced that Partner Communications, one of the largest service providers in Israel, has selected Atrinet’s NetACE to provide an efficient way to automate, optimize and assure its network services across multiple network layers and its multi-vendor network equipment. NetACE will play the pivotal role in the next-generation Partner Communications OSS solution to create […]

Debenhams invests in mobile ‘on demand’ beauty pioneer blow Ltd.

Debenhams invests in mobile ‘on demand’ beauty pioneer blow Ltd.

Debenhams has made an investment into blow LTD., one of the UK’s largest and fastest growing ‘on demand’ beauty services provider. The exclusive UK partnership enables Debenhams to accelerate its presence in the £4bn Beauty Services market, an ambition set out in its Debenhams Redesigned strategy in April. Debenhams will hold a minority stake and […]

Twitter is testing a lighter version of its app for countries with limited connectivity

Twitter is testing a lighter version of its app for countries with limited connectivity

Earlier in 2017, Twitter launched a mobile web service aimed at areas around the world with poor connectivity called Twitter Lite. Now, the microblogging site is testing an app version of its lighter mobile site. The Twitter Lite app is currently being tested on Android in the Philippines, a nation where the speed of mobile networks, the use […]

Truecaller introduces Ads Manager to reach out to advertisers

Truecaller introduces Ads Manager to reach out to advertisers

Truecaller, a popular mobile app which provider caller information, has announced the launch of a new self-serving platform — Ads Manager. The platform will allow businesses to manage their ad campaigns themselves. With the launch of this new platform in India, brands or advertisers will now be able to advertise their products and services in […]