Snapchat starts showing six-second ads that viewers can’t skip

Snapchat starts showing six-second ads that viewers can’t skip

Snapchat viewers are seeing a new type of ad—ones they have to watch. On Monday, the first forced-view ads, meaning they can’t be skipped, started popping up on the app, promoting movies like “Deadpool” and “Adrift” and products such as Samsung’s Galaxy S9 and Snapple. After basing its initial ad business on an entirely voluntary […]

Amazon launches special Whole Foods discounts for Prime members

Amazon launches special Whole Foods discounts for Prime members

From the looks of things, free two-hour shipping is but one of many, many Whole Foods perks Amazon is giving Prime members — something subscribers deserve, considering Prime’s 20 percent price increase. The e-commerce giant has just announced two new benefits for its subscribers: an additional 10 percent discount off sale items and deep discounts […]

GumGum partners with AdUX to deliver European in-image ad solutions for global advertisers

GumGum partners with AdUX to deliver European in-image ad solutions for global advertisers

GumGum, an artificial intelligence company with deep expertise in computer vision, has launched a new partnership with French online marketing group AdUX, in order to expand its European offering in markets including France, Belgium, Italy and Spain. The partnership will give global advertisers access to GumGum’s image recognition and semantic analysis technology across these new […]

Virgin Media mobile subscriptions forecast to fall slightly to 2022, says GlobalData

Virgin Media mobile subscriptions forecast to fall slightly to 2022, says GlobalData

Despite recent strong revenue growth, Virgin Mobile’s mobile subscriptions are expected to fall slightly over the next five years, according to GlobalData, a leading data and analytics company. Virgin Media recently reported its earnings for the quarter ending 31 March 2018, announcing strong year-on-year revenue growth of 5.2%, bringing total revenue up to £1.278 bn for […]

Amazon testing new ad tech tools to track shoppers around the web

Amazon testing new ad tech tools to track shoppers around the web

Amazon is reportedly testing new ad tech tools that will see the eCommerce giant make its biggest move yet in its attempts to rival digital advertising firms like Google. The firm is trialling a new display offering that will enable merchants using its online marketplace to retarget consumers around the web. According to Bloomberg, which […]

Uber preps test of 30-minute food delivery by drone

Uber preps test of 30-minute food delivery by drone

Uber Technologies plans to deliver food by drone in San Diego as part of a wide-reaching commercial test program approved by the U.S. federal government, said Dara Khosrowshahi, the chief executive officer. Khosrowshahi said people should expect meal delivery in five to 30 minutes, depending on whether it comes from a drone or a human. […]

IRM’s Megan Goodwin on how brands can capitalise on Snapchat’s authenticity

IRM’s Megan Goodwin on how brands can capitalise on Snapchat’s authenticity

Since it was founded in 2011, Snapchat has exploded onto the social media scene, boasting 187 million active daily users globally, as reported in February 2018. This was up 18% (29 million) year on year and an impressive 75% (80 million) compared with Q4 2016 (Statista February 2018). What’s interesting from a brand perspective is […]