We’ve been expecting voice-powered virtual assistants in financial apps for a while now — Bank of America started developing its own back in 2016. Dubbed Erica, the virtual assistant is now ready to roll out to the bank’s 25 million mobile clients across the US, from now through June of this year. Bank of America […]
Not only is Lyft gaining on its bigger rival Uber, that growth is driven by young people, according to new data. Nearly 78 percent of people who downloaded Lyft in the last six months are under 34 years old, according to SimilarWeb data that looks at app installs from Google Play. In comparison, 66 percent […]
Facebook has announced that its Stories platform has 150 million daily active users, and that it’ll begin testing ads on Stories in the US, Mexico and Brazil. The video ads are 5 to 15 seconds long, and users have the option to skip them. Facebook can automatically reformat ads on the News Feed with borders […]
Safeguard Philippines goes full interactive as the soap brand takes it marketing game a notch higher with augmented reality (AR). Showing that it’s serious about digitising its marketing campaigns, the nation’s number one soap brand launches its first-ever AR video application through Fuse.it. A free augmented reality and customisable video app for smartphones, Fuse It […]
In November, BMW was the first to test Snapchat’s Snap Ad to AR augmented reality ad unit — a form of a Snap ad where people swipe up on a video or image to trigger a related branded lens. BMW used it to launch its BMW X2, making it so a 3D version of the car […]
Target has unveiled a Beauty Studio feature that uses augmented reality to try a selection of cosmetics (including lipstick, blush and eyelashes) on Target’s desktop and mobile websites as well as kiosks in 10 retail stores. Tech from YouCam maps the products to a shopper’s face either in real-time or through a photo. Target is […]
Fashion designer Philip Normal has joined forces with artist Jock Mooney and Zappar, an augmented reality (AR) app, to celebrate the upcoming royal wedding between Prince Harry and Meghan Markle with an AR-powered t-shirt. The t-shirts, which went on sale this week, have a zapcode embedded in their design – enabling users of the Zappar app to scan […]
YouTube is entering the crowded music streaming market with its own subscription service set to launch later in May 2018. Aptly named YouTube Music, the platform will offer listeners two options, following by example of it’s soon to be competitors, including an ad-supported, free version or an ad-free experience costing $9.99 per month. According to […]
IBM’s Watson Content Hub (@IBMCommerce) Integrates Shutterstock Content and Editor https://t.co/W4LJKLwLRM pic.twitter.com/jOifNfMG7V — Shutterstock (@Shutterstock) May 17, 2018 Shutterstock, a leading global technology company offering high-quality assets, tools and services through its creative platform, today announced it is working with IBM to better enable marketers to build engaging media campaigns. Now, using IBM’s Watson AI […]
In-app ads were more effective than web ads in driving increases in store visits last year, per a study by location intelligence firm Cuebiq. Its analysis indicates that in-app ads generated gains in foot traffic of as much as 19%-49%, compared with 10%-33% for web ads in 2017. Brands spent an average of $23.05 in […]