Apps lead the charge as mobile advertising continues to grow worldwide, according to PubMatic

Apps lead the charge as mobile advertising continues to grow worldwide, according to PubMatic

PubMatic, a publisher-focused sell-side platform (SSP) for an open digital media future, has released its first Quarterly Mobile Index (QMI) of 2018, which delved into key trends in mobile advertising for Q1. The report includes highlights around mobile app advertising growth, the continued expansion of header bidding adoption across mobile inventory, and the expansion of […]

Tremor Video DSP and Cuebiq exclusively partner for industry’s first geo-behavioral targeting on Connected TV

Tremor Video DSP and Cuebiq exclusively partner for industry’s first geo-behavioral targeting on Connected TV

Tremor Video DSP, a leading programmatic video platform, and Cuebiq, a next generation location intelligence and measurement company, have announced their exclusive partnership to deliver the industry’s first geo-behavioral targeting solution on over-the-top (OTT) devices. As part of a preferred partnership, MullenLowe Mediahub will be the first agency to execute this innovative audience hyper-targeting for […]

The Angry Birds Movie 2 kicks off Rovio’s multi-year content roadmap

The Angry Birds Movie 2 kicks off Rovio’s multi-year content roadmap

Rovio Entertainment has announced its new multi-year content roadmap for partners, led by the September 2019 theatrical release of The Angry Birds Movie 2, the much anticipated sequel to the 2016 blockbuster The Angry Birds Movie which generated $352 million at the global box office. In addition to the animated sequel being released globally by […]

Monthly mobile data usage per subscriber in Africa and Middle East to reach 4.6GB by 2022, says GlobalData

Monthly mobile data usage per subscriber in Africa and Middle East to reach 4.6GB by 2022, says GlobalData

Africa and Middle East’s (AME) monthly mobile data usage per subscriber is forecast to more than double between 2017 and 2022, reaching 4.6GB by the end of the forecast period, according to GlobalData, a leading data and analytics company. Growth will be supported by the increasing availability of sub $50 smartphones, falling data prices and […]

Cloudbanter partners with L&T Technology Services

Cloudbanter partners with L&T Technology Services

Mobile technology provider Cloudbanter has announced a new partnership with L&T Technology Services (LTTS), a leading global pure-play Engineering and Development services company, effective immediately. LTTS will become a sales and implementation partner globally for Cloudbanter and play a key role in distributing its innovative technology which monetizes and personalizes mobile messaging, apps and phones on […]

Uber campaign for Yellow May shows how mobiles distract drivers – by having a goalkeeper use his

Uber campaign for Yellow May shows how mobiles distract drivers – by having a goalkeeper use his

 During the clash between Atletico Paranaense and Atlético Mineiro – two of the most important teams at the main football championship in Brazil, the Campeonato Brasileiro – goalkeeper Aderbar dos Santos Neto, aka Santos, surprised everyone with an attitude that nobody could expect. The athlete, dear to the crowd and the man responsible for […]