Singapore Airlines and Grab Agree on Extensive Partnership

Singapore Airlines and Grab Agree on Extensive Partnership

Singapore Airlines (SIA) and Grab announced a partnership to provide customers with more seamless travel experiences. SIA and Grab will integrate their mobile apps to offer enhanced convenience to customers when travelling to the airport in six countries across Southeast Asia, including Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. This marks the coming together […]

Twitter to launch in-stream video ads in the UK

Twitter to launch in-stream video ads in the UK

Twitter plans to announce the launch of in-stream video ads in the UK at its session tomorrow for IAB Digital Upfronts. Twitter first launched in-stream video ads in the US in April 2017 as it ramped up its investment in video and content. The offering allows brands to have in-stream ads around premium content. Twitter […]

ChariTable Bookings unveils their app that gives back for free!

ChariTable Bookings unveils their app that gives back for free!

ChariTable Bookings is the revolutionary booking app that gives back to charity at absolutely no cost to individuals. When making a booking through Charitablebookings.com from a growing list of over 8,500 UK restaurants  or 250,000 hotels world wide, £1 for every diner in the party will be donated by the restaurant to a charity of […]

The rise of ‘marketing attribution’: 81% of organisations now tracking customer journey

The rise of ‘marketing attribution’: 81% of organisations now tracking customer journey

The global adoption of marketing attribution has increased though majority of business still struggle to act on insights, according to a new survey. The research, from Econsultancy and AdRoll, quizzed 1,000 brand marketers and agencies across Europe, North America, Japan and Asia-Pacific. The 2017 State of Marketing Attribution report provides detailed insight into a marketer’s perspective […]

Microsoft brings its Edge to Android and iOS

Microsoft brings its Edge to Android and iOS

Microsoft has introduced a pair of apps aimed at making easier for people to move whatever they’re working on between their phone and PC. Microsoft Edge, the tech giant’s Windows 10 browser, is being rolled out to both iOS and Android users. It will bring features such as favourites, reading list, new tab page and […]

Affle Launches its Mobile ad Fraud Analytics Platform – mTraction FaaS

Affle Launches its Mobile ad Fraud Analytics Platform – mTraction FaaS

Affle, a Singapore HQ mobile audience intelligence and analytics platforms company announced the launch of its Fraud Analytics as a Service Platform – mTraction FaaS in Japan to fight mobile ad fraud. According to industry data sources close to USD 16.4Bn is lost globally due to ad fraud. mTraction FaaS or mFaaS aims to help marketers detect fraud, not as post mortem but on run time, thus minimising wastage of precious marketing dollars. mFaaS utilises three primary interventions as part of […]

IronSource launches ‘world’s first’ gaming AR ads

IronSource launches ‘world’s first’ gaming AR ads

In-app video advertising platform IronSource has launched the ‘world’s first’ AR ads for games, after harnessing the power of Apple’s ARKit to develop the ads while it was still in beta. The ads are designed and produced entirely in-house by IronSource’s Playworks studio, which is focuses on the creation of playable and interactive ads designed around 3D […]

In-App Mobile Ad Spend to Reach $45.3Bn, According to eMarketer

In-App Mobile Ad Spend to Reach $45.3Bn, According to eMarketer

eMarketer’s report on ad spending inside apps is likely to bring joy to some (Google, Facebook) and sorrow to others (everyone else). In 2017, in-app mobile ad spend will reach $45.3 billion, up $11 billion from the previous year, according to eMarketer. And apps are where the money is at for mobile advertising, comprising 80 […]

Amazon starts selling Echo in Asia, starting with India

Amazon starts selling Echo in Asia, starting with India

E-Commerce giant Amazon has begun selling its Alexa-controlled Echo speakers in Asia on October 4, starting with India, with plans to expand sales to Japan in the later part of 2017. The company said it will start selling the new Echo, Echo Plus and Echo Dot by invitation only, before shipping the devices to the […]