Troy-Bilt launches “Ask Troy-Bilt” Alexa skill to give customers a voice recognition tool for the yard

Troy-Bilt launches “Ask Troy-Bilt” Alexa skill to give customers a voice recognition tool for the yard

Troy-Bilt and its agency of record, Marcus Thomas, launched a new campaign titled “Ask Troy,” which demonstrates the brand’s commitment to solving problems for homeowners and adding value throughout their journey in the yard. The campaign includes weather-triggered digital ads on Weather.com developed through a partnership with IBM/Watson, and the “Ask Troy-Bilt” Alexa skill on […]

Marketers not addressing the impact of voice search, according to Greenlight Digital research

Marketers not addressing the impact of voice search, according to Greenlight Digital research

Digital marketers are aware voice search will impact the way they market products and services, but almost a third (29%) aren’t actively doing anything to address the changing landscape, according to new research. The study, from Greenlight Digital, indicates that widespread adoption of voice search shows no sign of slowing, with forecasts of 70% year-on-year growth of smart […]

KLM brings AI-driven service to Google Assistant

KLM brings AI-driven service to Google Assistant

Speak up and sit tight, let your personal assistant find your flight! 🛫 #GoogleAssistant #voice pic.twitter.com/FTCI5KWoPC — Royal Dutch Airlines (@KLM) July 26, 2018 KLM Royal Dutch Airlines, the flag carrier airline of the Netherlands, has brought its smart assistant to Google Assistant, enabling customers to use voice commands to search for KLM flights. KLM’s […]

Tencent Video crowned as market leader in China, beating out Youku and iQiyi

Tencent Video crowned as market leader in China, beating out Youku and iQiyi

Tencent Video has been named the leader in China’s subscription over-the-top (OTT) video market, beating out rivals like Baidu’s iQiyi and Alibaba’s Youku. According to figures released by eMarketer, 24% of digital video viewers in China will subscribe to Tencent Video in 2018, and is set to surpass 29% by 2020. Meanwhile, Youku’s subscriber base […]

Branded Cities and NinthDecimal Integrate OOH and Mobile Advertising for Cross-Channel Brand Engagement

Branded Cities and NinthDecimal Integrate OOH and Mobile Advertising for Cross-Channel Brand Engagement

Branded Cities (BC), a premier Out-of-Home (OOH) and iconic media company in North America and NinthDecimal, the leading omni-channel marketing platform, announced a partnership that will empower brands to amplify their OOH campaigns with mobile advertising. Marketers will have the ability to create one-to-one conversations at Branded Cities’ OOH locations, continue engagement at influential moments and […]

TabMo and zeotap partnership delivers ‘precision advertising’ for mobile

TabMo and zeotap partnership delivers ‘precision advertising’ for mobile

 TabMo, the first mobile creative demand side platform (DSP), has announced a partnership with global mobile data platform zeotap that will enable advertisers to develop their own creatives and deliver them with precision targeting to specific audiences. Partnering with large telecoms and exclusive enterprise partners, zeotap has access to anonymised, ID-verified mobile data as well as […]

SBDS launches world’s first DataTech services company to ‘cut through the data clutter and confusion’

SBDS launches world’s first DataTech services company to ‘cut through the data clutter and confusion’

The world’s first ever DataTech Services provider, SBDS, announced it has successfully completed its proof of concept phase and formally launched its global offering for marketers and publishers. Formerly known as SilverBullet Data Services, SBDS helps companies deliver value from their data management platforms (DMPs), customer data platforms (CDPs) and general data activation strategies. 91% […]

InMobi launches programmatic exchange in APAC to accelerate mobile spend

InMobi launches programmatic exchange in APAC to accelerate mobile spend

InMobi, a global provider of mobile enterprise platforms announced the launch of its Programmatic Exchange for the APAC region. A mobile-first, mobile-only programmatic platform InMobi will reach 800 million mobile devices, giving it unparalleled scale through mobile in-app. By using InMobi’s proven expertise, advertisers and agencies will be able to accelerate dramatically and future-proof their […]

Facebook rolls out group video feature Watch Party globally

Facebook rolls out group video feature Watch Party globally

Facebook is launching a video experience to all that enables groups to watch live or recorded videos together in the same place at the same time – a feature it began testing back in January. Watch Party enables group admins and moderators to select any live or recorded public video to share with group members. Members […]

Ryan Reynolds & Peak Games team for first celebrity performance marketing campaign in a mobile game

Ryan Reynolds & Peak Games team for first celebrity performance marketing campaign in a mobile game

 Peak Games, creator of smash hit games Toy Blast and Toon Blast, announced an innovative collaboration with Ryan Reynolds. While many companies have collaborated with celebrities on brand marketing projects, including digital campaigns, this is the first celebrity driven campaign designed specifically for performance marketing purposes. For the first time in advertising history, the […]