Facebook Adds More Refined Targeting for App-Install Ads

Facebook Adds More Refined Targeting for App-Install Ads

Much has been said in 2016 about the decline of apps, with reports saying that the boom in app downloads is declining, if not over. In May, the top 15 apps saw downloads decline 20% on average in the U.S., according to research from Nomura and SensorTower. But as more and more people perform more actions […]

Monotype Aims to Help Brands Meet HTML5 Digital Ad Guidelines

Monotype Aims to Help Brands Meet HTML5 Digital Ad Guidelines

With the June 30th “no new Flash uploads” deadline from Google ad networks now behind us, the digital advertising industry is still trying to adjust to the new playing field. With that in mind, Monotype has rolled out the availability of new digital ad licenses – making it easier for brands and advertisers to use […]

Mcommerce to capture 49pc of online retail sales by 2020

Mcommerce to capture 49pc of online retail sales by 2020

As ecommerce sales continue their meteoric growth, mobile is grabbing a larger market share, with smartphone-enabled purchases set to grow from $122 billion in 2015 to nearly $319 billion by 2020, according to a new report from Javelin. A greater number of overall ecommerce purchases will come from smartphones, per Javelin’s estimate that mcommerce purchases […]

Facebook Integrates Instant Articles With Messenger

Facebook Integrates Instant Articles With Messenger

Facebook has merged two of its most treasured efforts: Instant Articles and Messenger. Soon, Messenger users will begin to see a lightning bolt on the top right corner of select links shared in the popular app. These indicate that the link is an Instant Article. “Currently, links shared via Messenger load in a mobile browser, […]

Mobile video jumps 39% to become dominant viewing platform

Mobile video jumps 39% to become dominant viewing platform

Mobile devices will become the main platform globally for viewing online video in 2016, according to the latest forecast from ZenithOptimedia. The Publicis Groupe media agency’s Online Video Forecasts 2016, says consumers around the world will spend an average of 19.7 minutes a day viewing online videos on smartphones and tablet computers. This compares to […]

Warburtons Celebrates 140 Years in 140 Emojis

Warburtons Celebrates 140 Years in 140 Emojis

Warburtons launches its latest social media campaign, ‘#140Years’, which celebrates 140 years of the brand’s rich history and heritage in 140 emojis. The #140Years campaign cleverly leverages Twitter’s 140 character feature in order to celebrate the history of Britain’s favourite bakery brand – adding a fun and rewarding element to the extensive online conversation that […]

Magnum answers call for ice cream with free Uber delivery

Magnum answers call for ice cream with free Uber delivery

Unilever’s Magnum is giving double meaning to the word “mobility” by partnering with Uber for a mobile campaign that delivers free ice cream to users’ doorsteps simply by having them swipe right in the application. Today, users who open the Uber app and swipe right will be able to pin their address and receive ice […]

This Mobile Ad Blocker Wants to Charge Brands to Show Their Ads

This Mobile Ad Blocker Wants to Charge Brands to Show Their Ads

For the past year, ad blockers have made waves in the media world and threatened to wipe out digital advertising. Now one of those companies, Shine, has hired a chief revenue officer it’s tasked with working closely with brands, agencies, publishers and trade organizations. The company announced James Collier as its first CRO. His responsibilities […]

Twitter Offers Audience API To All Brands

Twitter Offers Audience API To All Brands

Giving brands better insights into their customers, Twitter on July 13, announced the broad release of its Audience API. Between the API’s debut last fall and now, the top request from brands has been the ability to better define and describe audiences of interest, along with visibility into the demographic characteristics of these audiences. And Twitter […]