Mobile Commerce Inches Upward in Southeast Asia

Mobile Commerce Inches Upward in Southeast Asia

Mobile commerce accounts for growing share of ecommerce transactions in the countries of Asia-Pacific, particularly in Southeast Asia. However, even as consumers increasingly embrace mobile purchase behaviors, research suggests mcommerce still makes up less than 40% of total transactions among digital retailers. According to a recent study of mobile commerce by Criteo, mcommerce made up […]

Mobile Banking On The Rise in US

Mobile Banking On The Rise in US

43 per cent of US adults with mobile phones and bank accounts now make use of mobile banking, according to new figures from the US Federal Reserve released March 31. That figure, based on data from November 2015, is a four per cent increase year-on-year, and is driven by increasing smartphone adoption and the convenience of […]

Huawei unveils its gambit for the west with #OO global teaser campaign

Huawei unveils its gambit for the west with #OO global teaser campaign

Huawei has initiated its debut fully integrated global marketing campaign in the UK. The Asian mobile brand is teasing what it is calling an “exciting new innovation” as part of the ‘#OO’ campaign, which will roll globally across out-of-home, print, digital and social channels. It launched in London to culminate in a major announcement on […]

New Study Reminds Businesses to Seek Customer Feedback on Mobile

New Study Reminds Businesses to Seek Customer Feedback on Mobile

Apptentive and SurveyMonkey recently partnered to study how consumers and businesses approach feedback, and the role mobile plays in gathering customer input. The outcome of the partnership is a comprehensive new report — Feedback and Loyalty on the Mobile Frontier — which provides new data on consumer expectations and insights on how companies can leverage […]

Mobile Marketing Titan Verve Goes Global

Mobile Marketing Titan Verve Goes Global

Verve, a location-based mobile marketing giant, is opening its London office as the base for its international business. Why the global push? Verve’s US revenue growth has far outpaced the market over the past several years, the company explained in a news release. The leadership team sees significant opportunity for Verve’s product suite in the […]

Few Marketers Using Mobile Marketing Strategies

Few Marketers Using Mobile Marketing Strategies

Although marketers know mobile is a strategic imperative, the vast majority still fail to strategically integrate it into their marketing mix, according to fresh findings from Forrester. Only 13% of marketers say they strategically integrate mobile systematically. Not surprisingly, therefore, only 27% of marketers surveyed by Forrester said the ROI of their mobile marketing campaigns […]

Pin This: Social Site Pinterest Now Testing Video Ads

Pin This: Social Site Pinterest Now Testing Video Ads

Ad industry sources reveal that Pinterest’s “long-awaited video ads” are here. “Pinterest had been considering how it could implement video ads for months,” noted Garett Sloane in a post for Digiday. “Promoted video pins are being tested among a small group of users, and internally at Pinterest, according to one source briefed on the tests.” […]

Mobile Payments Set to Soar in China with Arrival of Samsung Pay

Mobile Payments Set to Soar in China with Arrival of Samsung Pay

Chinese consumers enamored of the convenience and power of mobile payments learned this week that Samsung Electronics and China UnionPay are jointly launching Samsung Pay in China. Billed as being a “simple, safe and easy-to-use mobile payment service,” Samsung Pay works virtually anywhere you can swipe or tap your card in China. According to the […]

Snapchat Testing Ads That Contain Advertorials Like Listicles

Snapchat Testing Ads That Contain Advertorials Like Listicles

Snapchat has started testing ads that let marketers like AT&T attach branded articles containing text, images and GIFs to their 10-second video ads. Snapchat’s advertising business has only been around for about 17 months, and in that time its ad formats have been pretty basic: 10-second vertical videos slotted between posts in its Live and […]