17 million think they use their smartphones too much: will measurement be the answer?

17 million think they use their smartphones too much: will measurement be the answer?

Thirty-nine percent of smartphone users in the UK – the equivalent of 17 million people – believe they use their smartphone too much, according to the latest research from Deloitte. Generation Z smartphone users (16-24 years-old) are particularly concerned about their usage habits, with 61% (4.3m young people) believing they use their device too much. Deloitte’s […]

Rovio unveils new Angry Birds game for Magic Leap

Rovio unveils new Angry Birds game for Magic Leap

 Rovio Entertainment and Resolution Games revealed details of their upcoming mixed reality (MR) game for Magic Leap One Creator Edition, Angry Birds FPS: First Person Slingshot. Coming this autumn, Angry Birds FPS: First Person Slingshot will provide a first-person slingshot to let players see incredibly realistic animated characters and objects overlaid onto their actual environment, bringing […]

Research proves high-impact digital display ads generate an amplification effect for standard media

Research proves high-impact digital display ads generate an amplification effect for standard media

New research released today by Inskin Media and Lumen Research using a large-scale audience eye-tracking study has proved that high-impact formats, such as pageskins, can help draw consumers’ eyes to standard formats for longer. The UK study, in partnership with Mindshare, carried out 3,160 eye tracking experiments and revealed that, within a browsing session, standard display […]

New report reveals organisational mindset driving digital effectiveness

New report reveals organisational mindset driving digital effectiveness

A new survey into digital effectiveness has revealed that ‘Product Thinking’ is helping organisations become more digitally effective. The research carried out by digital agency Code Computerlove, a fore-runner of product thinking as an approach, found some clear differences in the attitude, behaviours and methodologies of top-performing business versus the mainstream when it comes to their […]

Pinterest launches influencer marketing program

Pinterest launches influencer marketing program

Pinterest has opened up its content marketing API to third-party influencer marketing platforms, making it easier for brands to work with influencers on the social network. The influencer marketing program has been launched with eight partners – including AspireIQ, HYPR, Influence.co, IZAEA, Klear, Mavrck, Obvious.ly, and Open Influence – which have all integrated the API […]

Bloomberg Media’s Innovation Lab launches AI-powered news feed for their mobile app users

Bloomberg Media’s Innovation Lab launches AI-powered news feed for their mobile app users

Bloomberg Media’s innovation lab, BHIVE, has launched The Bulletin, the latest feature to its mobile app delivering added utility to today’s on-the-go professionals. Based on BHIVE’s extensive user research on news delivery preferences, the new feature, available on the homepage of the mobile app, makes it easy for users to get a snapshot of the […]

Shopping in Instagram Stories now available for BigCommerce Customers

Shopping in Instagram Stories now available for BigCommerce Customers

BigCommerce, the leading eCommerce platform for fast-growing and established brands, announced that its customer will be able to upload ‘shoppable’ Instagram stories. Brands can now tag products within their Instagram stories, meaning viewers can click on the products and go directly to the brands store to purchase the item. Providing even more organic opportunities to push traffic […]

Music tech company iZotope unveils “Inspired Collaborations” for their mobile studio

Music tech company iZotope unveils “Inspired Collaborations” for their mobile studio

 Audio technology company, iZotope, has launched a new campaign to support Spire Studio, their mobile studio where users can record, edit and mix eight audio tracks, simply by using a Spire and their phone or tablet. Spire’s compact size and features make it highly portable, which sparked the focal point of the “Inspired Collaborations” […]

TripAdvisor shifts focus to social with all-new site and mobile experience

TripAdvisor shifts focus to social with all-new site and mobile experience

TripAdvisor is overhauling its website and mobile experience, introducing a more social and personal approach to travelling and eating out. The new TripAdvisor, which is currently in beta ahead of its official launch later in 2018, will expand this site’s community beyond travellers to include brands, social influencers, publishers, and friends – enabling users to […]

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