Firefly launches as new way to connect cities, rideshare drivers & businesses via first of its kind smart city ad platform

Firefly launches as new way to connect cities, rideshare drivers & businesses via first of its kind smart city ad platform

 Firefly officially launched out of beta on December 6, with a new approach to spur business and revenue by connecting brands, rideshare drivers, and local city governments. The company, which operates a first of its kind network of “situationally aware” digital  smart screens mounted to existing rideshare vehicles, is already proving to be a […]

Jio unites with Saavn for India’s answer to Spotify, Apple Music

Jio unites with Saavn for India’s answer to Spotify, Apple Music

India now has a true competitor to the likes of Spotify and Apple Music following the merger of Reliance Jio’s music service with Saavn. Earlier in 2018, Reliance Industries acquired over-the-top platform Saavn. At the time, it was announced that JioMusic would eventually be integrated with Saavn to form a combined platform worth $1bn – […]

Programmatic guaranteed to grow from 6% to 17% by 2020 in India, according to MMA and GroupM

Programmatic guaranteed to grow from 6% to 17% by 2020 in India, according to MMA and GroupM

Programmatic adoption is poised to grow to 52% in the next 24 months, according to research by Mobile Marketing Association (MMA) and GroupM. The report titled ‘Mobile Ecosystem and ad-Sizing Report’ 2018 further highlights that the propensity for programmatic guaranteed is increasing in India and the penetration is set to grow from 6% to 17% […]

Xbox Hacks Instagram’s Shopping Bubble to Reach Would-Be Gamers

Xbox Hacks Instagram’s Shopping Bubble to Reach Would-Be Gamers

As part of Xbox’s recently-launched ‘Jump in’ campaign, 215McCann developed social shopping carousels to mimic shopping ads. These ‘ads’ contain a series of sneakers, fashion and consumer electronics but are actually fictional in-game items for some of this year’s most popular games available on Xbox. For example, a collection of shoes targeted to ‘sneaker heads’ […]

Facebook looks to spark creativity globally with launch of ‘Inspiration’ resource

Facebook looks to spark creativity globally with launch of ‘Inspiration’ resource

Facebook has launched a new global resource for creatives on its Facebook for Business platform. The new ‘Inspiration’ resource features creative considerations and inspiration for the industry. With this new space for creative, Facebook hopes to show its commitment to creativity by providing more education about creativity on its platforms and empowering builders and creators […]

Adobe Brings Tailored Customer Experiences into the Future with New Capabilities in Audience Manager

Adobe Brings Tailored Customer Experiences into the Future with New Capabilities in Audience Manager

Experience with a brand has become as important as its product or service, and as a result, brands must take note by designing and delivering personalised experiences. Forward-thinking brands know they can deliver great experiences through innovative marketing platforms that are designed to put the consumer first. In order to deliver the right experience at […]

Deezer Partners with Triton Digital to Launch New Mobile Programmatic Audio Advertising

Deezer Partners with Triton Digital to Launch New Mobile Programmatic Audio Advertising

Deezer Brand Solutions, the ad-sales house of global music streaming service, Deezer, has launched mobile programmatic audio advertising for its free users through a new partnership with Triton Digital, the leading technology and services provider to the global audio industry. The new partnership will significantly improve advertising efficiency and will bring more value for both […]

Buzzoole Announces US $8.9 Million in Series A Funding

Buzzoole Announces US $8.9 Million in Series A Funding

Buzzoole, the leading influencer marketing platform and service in Europe, announced that it has secured $8.9 million in Series A funding in a round led by StarTIP (Tamburi Investment Partners – TIP (investors in Ferrari, Hugo Boss, Moncler) and “Vertis Venture 2 Scaleup”. Existing investors R301, Brahma AG, Impulse VC and ScaleIT Ventures also participated […]

Mobiquity Technologies Launches Largest POI Database with 5.5 Million Unique Places of Business and Leisure

Mobiquity Technologies Launches Largest POI Database with 5.5 Million Unique Places of Business and Leisure

Mobiquity Technologies, a leader in advertising technology and mobile location data intelligence, announced the release of a new proprietary points of interest (POI) database. The new POI database creates the largest location dataset containing all commercial buildings, entertainment and sporting venues with over 5.5 million precise location polygons representing over 4,000 different retail chains across […]

Google launches Flutter 1.0, their UI toolkit for creating iOS and Android apps from a single codebase

Google launches Flutter 1.0, their UI toolkit for creating iOS and Android apps from a single codebase

 Flutter Live announced Flutter 1.0, the first stable release of Google’s UI toolkit for creating beautiful, native experiences for iOS and Android from a single codebase. Flutter is not meant to replace the traditional Apple and Android app models for building mobile apps. Instead, it’s an app engine meant for embedding into an existing […]