Sprinklr announces strategic partnership to drive customer engagement and care on Reddit

Sprinklr announces strategic partnership to drive customer engagement and care on Reddit

Sprinklr, a social platform for managing customer experiences at scale, announced an expanded partnership with Reddit, allowing brands to access historical and real-time Reddit data, send and receive private messages and publish to any subreddit all within Sprinklr’s platform. Global companies can now use Sprinklr to listen to what customers are saying, analyse trending topics […]

Gatwick launches app to help passengers find their way around and make their flights

Gatwick launches app to help passengers find their way around and make their flights

Gatwick’s new app – one of several passenger-facing digital innovations coming on stream soon – offers passengers personalised flight alerts, real-time queue updates for check-in and security, intuitive navigation using beacon technology and shopping, restaurant and airport offers. Other initiatives going live soon in Gatwick’s ‘digital transformation’ programme include advanced chat bots, augmented reality way-finding […]

Photo app VSCO introduces a private messaging feature

Photo app VSCO introduces a private messaging feature

 Photo editing and sharing platform VSCO has announced the launch of private messages in an effort to encourage people to interact with each other on its network. As the company describes it, users can “exchange editing tips and tricks, share compelling profiles and published content, and receive creative feedback from peers.” Anyone you follow […]

Rise in UK adoption of fingerprint recognition points to mainstream biometric authentication instead of passwords

Rise in UK adoption of fingerprint recognition points to mainstream biometric authentication instead of passwords

Almost four-fifths (79 per cent) of smartphone owners use their device’s fingerprint scanner, according to research by Deloitte – higher than in any developed country surveyed. More than a third of smartphones (36 per cent) in the UK now have a fingerprint reader. In a sign that consumers are becoming more enthusiastic about biometric technology, […]

News Corp Launches New Ad Platform News IQ

News Corp Launches New Ad Platform News IQ

News Corp announced the launch of News IQ, a new advertising platform with an audience of over 140 million in the United States. This marks the first time that News Corp has integrated all of its collective first-party data, premium media properties and data science tools into one unified advertising solution. News IQ will give […]

Alibaba and Ford form technology-based alliance

Alibaba and Ford form technology-based alliance

Alibaba Group has formed a strategic alliance with Ford Motors to enhance consumer retail experiences and explore solutions for sustainable mobility. As part of the three-year partnership, Ford will work with Alibaba’s four business units namely AliOS, Alibaba Cloud, Alimama and Tmall and jointly explore mobility services, connectivity, cloud computing, artificial intelligence and digital marketing. […]

Socialbakers Launches Video Performance Benchmark for Social Networks

Socialbakers Launches Video Performance Benchmark for Social Networks

Introducing video benchmarks in Socialbakers Suite: benchmark your video success against your industry, country or region with never-before-seen insights → https://t.co/AnM9aSzYNk #smm #VideoMarketing pic.twitter.com/aAIhkLXCmw — Socialbakers (@socialbakers) December 6, 2017 Socialbakers, the leading AI-powered social media marketing platform, announced the addition of the world’s first video performance benchmarks for social networks to its Socialbakers Suite. […]

Blend Media launches 360° video campaign creator

Blend Media launches 360° video campaign creator

Blend Media, a 360° VR video solution for brands, agencies, and publishers, has introduced a self-serve editing tool for brands and advertisers globally. The tool, called 360 Stories, enables marketers to create and publish interactive 360° video campaigns that are accessible for consumers on any device. Users can start by choosing a background from Blend […]

More than half of consumers moving away from traditional banking, according to Relay42

More than half of consumers moving away from traditional banking, according to Relay42

Digital banking is growing in popularity with 53% of consumers using or willing to move to an online or mobile only bank — 27% have moved already, while 26% are considering the switch. This is according to research commissioned by Relay42, the leading data management platform (DMP) company that empowers marketers to orchestrate customer journeys. […]

GM puts an e-commerce marketplace in the dashboard

GM puts an e-commerce marketplace in the dashboard

 Starting December 5, General Motors (GM) is rolling out the automotive industry’s first commerce platform for on-demand reservations and purchases of goods and services. With Marketplace, drivers can now order and pay for their favourite coffee — and much more — on the way to work with a simple tap on the dash. Marketplace […]