Kenshoo launches support for Google Expanded Text Ads

Kenshoo launches support for Google Expanded Text Ads

Marketing firm, Kenshoo, has just become the first marketing technology provider to roll out full support for Google’s Expanded Text Ads (ETAs). When it launched in May, 45+ advertisers among the Internet Retailer Top 1000 began to deploy ETAs through Kenshoo. Since then, the company has served over 3.5m ETAs and 40% of weekly keyword […]

Facebook Tests Secret Conversations On Messenger

Facebook Tests Secret Conversations On Messenger

With users’ privacy in mind, Facebook is testing the ability to create one-to-one “secret conversations” in Messenger that will be end-to-end encrypted. Plus, Facebook is promising that these clandestine conversations can only be read on the mobile device of the intended receiver. “That means the messages are intended just for you and the other person […]

Metro Teams With Kaldor For Relaunched App

Metro Teams With Kaldor For Relaunched App

UK news publisher Metro, a DMG Media brand, has relaunched its app on iOS and Android, as well as launching a new digital edition via web, after teaming with developers Kaldor. The new Metro app offers users two issues every weekday for free, providing readers with news, sport, celebrity, features and more, automatically delivered to […]

Water is Life Uses a Loophole on Mobile Payment App Venmo to Raise Money

Water is Life Uses a Loophole on Mobile Payment App Venmo to Raise Money

It’s no surprise that nonprofits operate on shoestring-sized budgets and are constantly working to recruit a new generation of millennial donors. But Water is Life, a charity focused on providing clean water resources, found an interesting way to hack the popular mobile payment app Venmo, which could open the floodgates to creative and stealthy digital […]

Viral #ManBoobs4Boobs campaign raises MACMA’s social media followers by 20,000

Viral #ManBoobs4Boobs campaign raises MACMA’s social media followers by 20,000

The nonprofit organization, MACMA, won a mobile gold award at the 2016 Cannes Lions International Festival of Creativity, for its innovative campaign to help women learn how to examine themselves for breast cancer. With the help from David Buenos Aires in Argentina, they chose a more unconventional route. MACMA, in partnership with David Buenos Aires, […]

Dating app Bumble expands into business networking

Dating app Bumble expands into business networking

Mobile dating app Bumble has expanded into a professional networking platform after adding a new section called BumbleBizz. The changes incorporate the swiping system often used on dating apps such as Tinder and Bumble and will allow users interested in building business connections to see potential matches. In what appears to be a more causal […]

Mobile Payments via NFC & BLE Beacons to Increase by 59% in 2016

Mobile Payments via NFC & BLE Beacons to Increase by 59% in 2016

Mobile Payments using NFC & BLE Beacons lead the way for new marketing technologies. The possibilities of smart devices, mobile payments, wearable technology & NFC are beginning to take a grip in consumer trends and forecasts. The figures can’t be denied. “Payments made through NFC, will witness the highest year-over-year growth rate, increasing at over […]