iPhone X sells out in under an hour as preorders begin

iPhone X sells out in under an hour as preorders begin

Apple says demand for its new iPhone X, its most advanced version so far, is “off the charts” after consumers rushed to preorder the smartphone on Friday, with first-day deliveries in the US selling out in 38 minutes, according to experts. The iPhone X comes in two models with different amounts of storage and is […]

Study reveals most engaging UK online grocery apps/website

Study reveals most engaging UK online grocery apps/website

With the days of heading to the supermarket almost over for most Brits as they trade trolleys for home delivery, mobile data platform Ogury is today announcing its new study which analyses over 32,000 mobile devices for mobile web usage and over 1.4 million app owners in the UK. Both apps and online websites have […]

Debenhams strengthens its Multi-Channel Offering with a New Mobile Site

Debenhams strengthens its Multi-Channel Offering with a New Mobile Site

British retailer, Debenhams is strengthening its multi-channel offering with the launch of a new mobile site for UK customers that brings together the best features of mobile apps with the broad reach of mobile web. The Progressive Web App (PWA), which uses Google-backed technology, is a key development in Debenhams digital and multi-channel strategy. The PWA creates […]

HeyHuman Launches Social Media Drive For New Murder Mystery Game

HeyHuman Launches Social Media Drive For New Murder Mystery Game

  Integrated marketing agency, HeyHuman, has kicked off a social media initiative to support Wooga, a Berlin-based mobile game developer, in the launch of its 1920s murder mystery game, June’s Journey. The ‘Have You Heard About June?’ campaign aims to build excitement around the launch, deliver increased downloads and grow the game’s social media following. […]

Alphabet revenue jumps 24% on mobile ad growth

Alphabet revenue jumps 24% on mobile ad growth

Alphabet Inc on Thursday reported stronger-than-expected advertising sales and higher operating margins, driving shares up in after-hours trading as investors brushed off concerns about higher costs for acquiring mobile customers. The company’s shares were up nearly 3 percent at $1,020 after the bell. They have gained 25 percent this year.Third-quarter revenue for Alphabet, the parent […]

Adults 2020: J. Walter Thompson’s “The New Adulthood” Report Zeroes In On The Influential New Consumer Tribe

Adults 2020: J. Walter Thompson’s “The New Adulthood” Report Zeroes In On The Influential New Consumer Tribe

What will adulthood mean in 2020? A new report from J. Walter Thompson’s Innovation Group reveals a new and unique cohort shaping the face of adulthood: The New Adults. The report, ‘The New Adulthood’, looks at the make-up, attitudes and behaviours of this influential new consumer tribe – a group of 30 to 45-year-olds with […]

IAB Australia launches programmatic & native playbooks

IAB Australia launches programmatic & native playbooks

IAB Australia has launched The Native Playbook and The Programmatic Playbook, both designed to drive best practice, encourage commonality of language and help educate marketers on rapidly evolving digital disciplines. “Native Content has come of age and has proven its value in building strong relationships between brands and publishers’ audiences. It’s the right time for IAB Australia […]

Mobile Advertising Market to be Worth More Than US$ 120 Billion by End 2022

Mobile Advertising Market to be Worth More Than US$ 120 Billion by End 2022

The proliferation of social media, affordable smartphones, and rapidly improving 4G LTE network infrastructure in emerging economies have all directly benefited the mobile advertising market. Large technology giants such as Facebook and Google consider it to be the future of advertising and have invested big bucks to increase the overall visibility of the mobile advertising […]

Doner London launch the Huawei Mate 10 Pro across Western Europe. The only smartphone with Artificial Intelligence built-in.

Doner London launch the Huawei Mate 10 Pro across Western Europe. The only smartphone with Artificial Intelligence built-in.

In a fully integrated campaign targeting the Western European market, Doner London are launching the latest breakthrough technology from Chinese smartphone manufacturer Huawei. The campaign, shot by Rankin, features seven Tomorrow Entrepreneurs, each using the Mate 10 Pro handset, with built-in AI technology, to accelerate their business. The campaign, the latest in a series of […]