New Forrester and AppsFlyer Study Reveals Enterprise Marketers Significantly Exposed to Mobile Fraud

New Forrester and AppsFlyer Study Reveals Enterprise Marketers Significantly Exposed to Mobile Fraud

In a recent commissioned study conducted by Forrester Consulting on behalf of AppsFlyer this November, marketers were surveyed about their top challenges and goals for mobile marketing in the upcoming year. In this survey, Forrester polled 250 marketers whose companies spend at least $1 million a month on digital advertising. The survey also dove deep into the issue of […]

Apple acquires music-recognition app Shazam for a reported $400M

Apple acquires music-recognition app Shazam for a reported $400M

Apple officially confirmed it’s acquiring the music recognition app Shazam, according to Buzzfeed. The purchase is the latest acquisition for the world’s largest tech company. First launched in 1999, Shazam has grown significantly over the last several years. Once specifically devoted to music recognition, Shazam now accepts audio and visual clips to identify songs, movies, and […]

Ogury unveils new machine learning algorithm Lituus

Ogury unveils new machine learning algorithm Lituus

Ogury, the mobile data platform that provides the most comprehensive view of mobile user behaviour globally, is enhancing its targeting capabilities with the launch of a cutting-edge solution for brands and marketeers. This new solution combines human intelligence and machine learning in the planning and implementation of mobile advertising campaigns, delivering audience targeting of unparalleled […]

Google beats Facebook as top referral source for publishers

Google beats Facebook as top referral source for publishers

Google has surpassed Facebook as the primary source of referral traffic for web publishers in a reversal of fortunes for the tech titans since the beginning of the year. Data provided by digital analytics specialists Parse.ly highlights the diverging fortunes of both tech giants with Facebook’s share of external traffic referral slumping from 40 to […]

LIZH launches GENIE chatbot to disrupt creative industry recruitment

LIZH launches GENIE chatbot to disrupt creative industry recruitment

Creative industry headhunters, LIZH, are launching a new approach to project-based recruitment using chatbot technology. Taking advantage of the increasing shift in creative industry talent that is seeking freelance work over full-time senior employment, they have launched a new digitally-enabled business model. LIZH engaged creative and innovation agency BBD Perfect Storm to re-engineer the process […]

Lidl partners with Brian Blessed to launch the first game on Facebook Camera in the UK

Lidl partners with Brian Blessed to launch the first game on Facebook Camera in the UK

Lidl UK has launched the first supermarket game to be played through the Facebook Camera app in the UK. The launch forms part of Lidl’s Christmas campaign in 2017, as the brand continues to build consumer engagement and relevance. The ‘Emojional Rollercoaster’ game is available on the Facebook Camera app, which users can instantly access […]

Circles.Life unveils ‘brick phones’ to show why smartphones without data are useless

Circles.Life unveils ‘brick phones’ to show why smartphones without data are useless

Circles.Life has unveiled a new campaign aimed at shifting perceptions of mobile users experience and shedding new light on what it means to be ‘data deprived’. The campaign was conceptualised from the insight that no matter how cutting-edge a new smartphone is, as major mobile brands across the globe announce their latest flagship phones, it […]

Walmart and Jet are joining forces with BuzzFeed in their quest for millennial shoppers

Walmart and Jet are joining forces with BuzzFeed in their quest for millennial shoppers

Walmart has struck a deal with BuzzFeed’s Tasty app to help the retailer sell its kitchen tools, appliances, and groceries to the viral recipe hub’s tens of millions of followers. Starting December 7, Tasty’s step-by-step recipe videos will contain links to buy products featured in the videos — such as pots and pans, bakeware, and […]