Kodak Opens ‘The Kodakery’ to Launch Ektra Smartphone

Kodak Opens ‘The Kodakery’ to Launch Ektra Smartphone

Kodak has opened a pop-up shop in London’s Soho called The Kodakery as part of the launch of the Kodak Ektra Smartphone, the brand’s new photography-first smartphone which went on sale for the first time this week. The Kodakery will be open until Friday 23rd December and will showcase Kodak products and branded goods alongside […]

The Mobile Majority Acquires Gimbal

The Mobile Majority Acquires Gimbal

The Mobile Majority, a data monetization and mobile media execution solution announced that it has acquired Gimbal, the leading enterprise-grade mobile engagement and location intelligence platform used by some of the world’s largest brands, retailers, advertisers, venues, and out-of-home (OOH) networks. Gimbal’s sophisticated location services infrastructure and data will help The Mobile Majority’s clients and […]

YouAppi: Native App User Acquisition Ads Outperform & Out Convert Other Mobile Ad Units

YouAppi: Native App User Acquisition Ads Outperform & Out Convert Other Mobile Ad Units

YouAppi, a leading mobile growth marketing platform for premium mobile brands, is announcing research based on hundreds of mobile user acquisition campaigns in 2016 proving that native mobile user acquisition ads outperform, and more importantly, convert better than other mobile ad units. Despite the challenges of customizing native ads to match the look and feel […]

BBR Saatchi & Saatchi Reveals The Vertical Blind Spot for Ford

BBR Saatchi & Saatchi Reveals The Vertical Blind Spot for Ford

[KGVID]http://lovelymobile.news/wp-content/uploads/2016/12/FORD_SCREENENG.mp4[/KGVID] To promote the Ford Edge’s innovative BLind spot Information System, Baumann Ber Rivnay / Saatchi & Saatchi Israel is leveraging the growing popularity of the vertical video format on Facebook to launch a mobile commercial that creatively uses the two standard black bars that appear in regular horizontal ads. When playing the video, the […]

Sainsbury’s extends ‘The Greatest Gift’ campaign with karaoke Snapchat lens

Sainsbury’s extends ‘The Greatest Gift’ campaign with karaoke Snapchat lens

Sainsbury’s has extended its festive campaign, with the supermarket claiming to have launched the first ever UK karaoke Snapchat Lens. The grocer unveiled the interactive element of its ‘The Greatest Gift’ animation, which landed last month and tells the story of a hard-working Dad, Dave, voiced by James Corden. The song featured in the ad […]

Veuve Clicquot Delivered at the Touch of a Button Courtesy Deliveroo

Veuve Clicquot Delivered at the Touch of a Button Courtesy Deliveroo

Deliveroo, the on-demand delivery service, is letting Londoners celebrate the holiday season in style with Veuve Clicquot. From December 2, champagne-lovers across the capital will be able to order bottles of bubbly to their office or home in just 20 minutes. From office workers looking to kick-start the Christmas party to friends toasting the year […]

Barbour ABI & The Caterer join forces to launch app for the hospitality sector

Barbour ABI & The Caterer join forces to launch app for the hospitality sector

Construction industry analysts Barbour ABI and hospitality news provider The Caterer have joined forces to launch a pioneering iPhone app named ‘Openings’, a lead generation tool designed to allow users to search an extensive database of forthcoming hospitality projects. Barbour ABI are a chosen data partner of the Cabinet Office, the Office for National Statistics […]

TECNO Mobile to Grow Manchester City’s Strategic Marketing and Advertising Campaigns across the Globe

TECNO Mobile to Grow Manchester City’s Strategic Marketing and Advertising Campaigns across the Globe

Chinese mobile phone manufacturers, TECNO Mobile, together with one of the biggest sporting clubs in the English Premier League, Manchester City, announced the launch of their new global multi-year partnership, which took place at the Manchester City Football Academy. TECNO Mobile will work with the Club to grow their strategic marketing and advertising campaigns across […]