Older Millennials More Likely than Younger to Use Mobile Payments

Older Millennials More Likely than Younger to Use Mobile Payments

Though mobile payments have experienced only modest growth in the last year, the frequency of in-store mobile payments has increased significantly among one key demographic—25- to 34-year-olds. According to the December 2016 Deloitte Mobile Consumer Survey, which polled 2000 US internet users ages 18 to 74, older millennials are twice as likely to make mobile […]

Linkadia Chooses Digital Element to Take Mobile Advertising Efficiency to the Next Level

Linkadia Chooses Digital Element to Take Mobile Advertising Efficiency to the Next Level

Digital Element, the leading IP geolocation technology provider, announced that specialist mobile advertising agency and affiliate network, Linkadia, has chosen its NetAcuity IP geolocation solution. The technology will allow Linkadia to boost its performance for mobile advertising targeting and maximise results for its clients. Linkadia offers a 360-degree solution to its customers, providing user acquisition, […]

Dentsu Aegis and Kargo are Collaborating to Bring More Creativity to Mobile Ads

Dentsu Aegis and Kargo are Collaborating to Bring More Creativity to Mobile Ads

Premium mobile ads seller Kargo is getting an embedded presence within holding company Dentsu Aegis Network, building on their alliance from the last five years. The project, dubbed the Mobile Immersion Centre, focuses on cutting-edge smartphone advertising development and will take place in a conference room at Dentsu agency Carat’s East 42nd St. office in […]

Matomy’s MobFox Partners with Factual to Expand Mobile Geo-Targeting Capabilities

Matomy’s MobFox Partners with Factual to Expand Mobile Geo-Targeting Capabilities

Global media company Matomy, announced a new partnership between MobFox and Factual, the neutral data company making location data accessible to everyone. By implementing Factual’s Geopulse Audience targeting capabilities, MobFox will provide DSP partners with advanced mobile targeting using location-based data. MobFox, a top international mobile advertising platform, works with over 175 DSPs and 40,000-plus […]

Clickky and Forensiq Announce a Partnership to Battle Mobile Fraud

Clickky and Forensiq Announce a Partnership to Battle Mobile Fraud

Clickky, the mobile monetization and user acquisition platform, has announced its partnership with Forensiq, a leading anti-fraud system. Clickky explains that the main goal of the collaboration is to take full responsibility over the traffic quality control, reducing the amount of fraud close to nothing. The war with fraud is always a great concern amongst […]

Exide employs Rediffusion Y&R to launch its new App campaign

Exide employs Rediffusion Y&R to launch its new App campaign

For more than six decades, Exide continues to be one of India’s most reliable brands, enjoying unrivalled reputation and recall. Given that the consumers have very low involvement and hence little knowledge about the category, Exide extends its hand to provide assurance, expertise and authenticity to the purchase experience of its consumers. Through the Exide […]

Mobiquity Networks Joins Digital Place Based Advertising Association

Mobiquity Networks Joins Digital Place Based Advertising Association

The Digital Place Based Advertising Association (DPAA) announced that Mobiquity Networks, the largest network of retail mall mobile advertising beacons in the US and a wholly owned subsidiary of Mobiquity Technologies, has joined the rapidly growing trade marketing association. Mobiquity Networks enables marketers to reach shoppers before they make purchase decisions, providing them with hyper-relevant, […]

Telecommunications network provide MTN unveils new mobile ad app

Telecommunications network provide MTN unveils new mobile ad app

In line with its quest to continually provide its clients with innovative products and services, MTN, Ghana’s most sought-after telecommunications network provider has announced the launch of FonAd, a free mobile advertising app. Designed and developed with subscribers’ interest in mind, FonAd App gives MTN subscribers the opportunity to sample advertisers’ products, and be rewarded […]

L’Oréal’s Kérastase and Withings Partner to Create Smart Hairbrush

L’Oréal’s Kérastase and Withings Partner to Create Smart Hairbrush

L’Oréal-owned Kérastase has partnered with Nokia’s digital health firm, Withings, to create a smart hairbrush. The brush features sensors that score the quality of hair and monitor the effects of different hair care routines. The brush is accompanied by a mobile app to provide additional insights. The brush, made in collaboration with L’Oréal’s research and […]