Facebook Announces Creative Hub Expansion

Facebook Announces Creative Hub Expansion

Facebook announced that Creative Hub will be available for the entire industry to use worldwide. Facebook is also introducing a new Inspiration Gallery that will showcase examples of outstanding mobile creative across Facebook and Instagram. Creative Hub is a tool for ideating, experimenting, sharing and building great creative ideas on mobile that launched in June at Cannes […]

Gruvi launches first European cinema chatbot for ODEON Cinemas

Gruvi launches first European cinema chatbot for ODEON Cinemas

After several months of development, ODEON launched on 28 November a Facebook ChatBot that helps users discover what is playing in cinemas near them and book tickets. The chatbot, accessible through the official ODEON Facebook page, has been developed by Gruvi. Chatbots are an emerging technology that leverage messaging habits to help businesses communicate more efficiently […]

Programmatic Advertising to Grow 31 Per Cent in 2017

Programmatic Advertising to Grow 31 Per Cent in 2017

Programmatic advertising is set to become the principal method of trading digital display, as it grows faster than all other digital channels, according to forecasts from media agency Zenith. Across the 41 markets covered by the report, programmatic is forecast to grow 31 per cent year-on-year in 2017, while social media will increases by 25 […]

Warc Unveils Effective Global Social Strategy Trends of 2016

Warc Unveils Effective Global Social Strategy Trends of 2016

Warc, the global marketing intelligence service, has today released the results of an analysis of the most effective use of social media in marketing, to establish global trends and best practice in 2016. The ‘Seriously Social 2016‘ report features analysis by Peter Field, the renowned independent marketing consultant. Field scrutinised data attached to entries to […]

Agent Provocateur slips into uncharted territory with WhatsApp campaign

Agent Provocateur slips into uncharted territory with WhatsApp campaign

Even considering all of the advances in retail messaging in 2016, Agent Provocateur’s rollout of the first ever WhatsApp brand campaign is sure to turn heads—especially those of the couples the campaign is geared towards. Agent Provocateur claims that through the Ménage à Trois WhatsApp feature, the British lingerie retailer will become the first ever […]

Unilever debuts #ShareAMeal campaign to fight world hunger

Unilever debuts #ShareAMeal campaign to fight world hunger

Unilever is donating 1 million meals to children facing hunger through #ShareAMeal, in exchange for a post, share, #TBT or order of a food for delivery. The FMCG giant is tapping digital companies to help spread the message. • Postmates—Order in your meal using the popular delivery service, and for every #ShareAMeal hashtag on Twitter, […]

Three-Quarters of Marketers Prioritise Social Media when Launching New Products

Three-Quarters of Marketers Prioritise Social Media when Launching New Products

Research unveiled has highlighted that social media is king when it comes to launching new products: three-quarters of brand marketers (74%) now prioritise social media above TV advertising in their launch marketing plans. The research was commissioned by launch marketing specialist agency Five by Five, interviewing more than 730 senior marketers across the UK, US […]

Mobile Racks up Record $450m Thanksgiving Sales

Mobile Racks up Record $450m Thanksgiving Sales

Thanksgiving Day brought in a record $449m (£361m) in revenue from mobile devices between midnight and 5pm ET, an increase of 58.6 per cent over 2015. Smartphones accounted for $322m of that figure, while tablets banked $127m. The report from Adobe, based on aggregated and anonymous data from 21bn visits to retail websites in the […]