A global study of 30,755 Winter Olympics fans conducted by GlobalWebIndex has identified a huge area of advertising opportunity around the ongoing sporting event with 35% of consumers now watching online. Winter Olympics fans – defined as those who say they watch the Winter Olympics on TV or online – spend an average of 2 hours […]
Sony Corporation has said that it will build an AI-based ride-hailing system in Japan in partnership with five taxi companies. The service will use artificial intelligence to manage taxi dispatches and forecast demand based on factors like weather, traffic and local events. Sony’s announcement came just before Uber chief executive officer Dara Khosrowshahi, who is currently […]
More brands are developing their own augmented reality experiences, as the expense and technical ability needed to produce them have decreased and the desire for mobile entertainment has grown. Oreo is the latest, building its own mobile gaming app called “The Great Oreo Cookie Quest,” which engages users with a virtual scavenger hunt. Oreo’s game […]
Vodafone has partnered with Mango, global fashion retailer to bring digital fitting rooms to the high street. The digital fitting room has been designed around a new Internet of Things (IoT) digital mirror designed by Mango, developed by Vodafone in collaboration with Jogotech, which will allow the shopper to scan the clothes tags in the […]
34 per cent of UK adults plan to use their right to be forgotten once the General Data Protection Regulation (GDPR) kicks in on 25 May, according to a survey of 1,000 Brits carried out by media agency The7stars. The research also found that only 19 per cent of respondents are confident that their data is […]
News UK has unveiled a custom social media tool which it claims can broaden the reach of advertisers own content by amplifying the messages across its own domains and social channels. Social Amp has been devised in the wake of Facebook’s updated algorithms, which demotes publisher content in favour of posts by friends and family, […]
Uber is preparing to sell its Southeast Asia business to Singapore’s Grab in exchange for a sizable stake in the company, according to two sources with knowledge of the matter. No deal has been reached yet, and the timing of any such deal is uncertain. Grab provides private car, motorbike, taxi and carpooling services in […]
Every swipe on Tinder represents the possibility of meeting someone new and interesting, and starting something epic – an epic friendship, a crazy adventure or an epic love story. The possibilities are endless and quite literally in the palm of your hand. Tinder’s new digital film brings this world of possibilities alive. This latest Tinder […]
Introduced to a general audience nearly a year ago, “Heart to Heart” platform serves as an inspiration for NEF\TBWA campaigns for Pernod Ricard’s brand ARARAT. The most recent one inspired a brand-new technology creating a unique customer experience. So, here’s the example of how advertisers collaborated with app developers to draw more attention to the […]
Britain’s much-loved charity, The Royal British Legion, has taken its first steps into augmented reality (AR) to bring to life powerful stories from the Battle of Passchendaele to connect with young audiences. Karl Turley, Geometry UK’s Business Director explains that by blending sharp human behaviour insight with popular technology, stories from a century ago are […]