O2 has unveiled the evolution of its galvanising #FollowTheRabbit campaign, created by VCCP. Building on the success of 2017’s launch and the mantra that life doesn’t come with catch up, 2018’s campaign focuses on the power of shared life experiences that only live music can offer. At the heart of the campaign is that in […]
AT&T has announced the first cities to get its 5G network. The carrier plans on installing 5G in twelve cities by the end of 2018 and on top of the list is Atlanta, Georgia, and Dallas and Waco, Texas. The remaining cities will be announced at a later date. Several carriers have been trialing 5G […]
Google India is intensifying its regional approach in India by now adding Tamil language support for Google AdWords and Google AdSense to reach out to the Tamil audience. Google earlier added Hindi and Bengali to the same. Advertisers will now be able to develop campaigns to target their audience through Tamil-language search and display ads. […]
Nike became the first brand to sell a product directly through the Snapchat app, with a special pre-release of its Air Jordan III “Tinker” shoe that will hit stores in March. People who attended a Nike party after the NBA All-Star game on Feb. 18 could scan exclusive Snap codes to open the app and […]
After being piloted in Boston and San Francisco, Uber is officially launching Express Pool in those two cities along with Los Angeles, DC, Miami, San Diego, Philadelphia and Denver. The ride-hailing company plans on launching the service in more cities soon. Express Pool, like Uber Pool matches a driver with riders along a similar route […]
Music streaming platform Deezer has expanded its service in Singapore through a partnership with Singtel Music, the Singaporean telecom company’s music offering, to provide subscribers with unlimited music without data charges. Singtel post-paid customers will gain data-free access to Deezer’s 53m songs and over 40,000 pieces of audio content, along with its ‘Flow’ feature. “Singtel […]
Businesses that focus on customer experience have the capacity to significantly outpace their competitors, according to Adobe’s Digital Trends 2018 report. The report, published in association with Econsultancy, surveyed 13,000 marketing, creative and technology professionals in the US, APAC and EMEA to look at the most significant trends impacting digital strategies in the short term. […]
Google recently admitted that Android Pay and Google Wallet probably didn’t need to exist as two different services. After a fictional, Highlander-style battle, it was Google Pay that emerged victorious, taking on a new name to define this united brand. And so, Android Pay now becomes Google Pay. The app still does everything you’d expect […]
Pandora said that it will now offer its audio inventory programmatically through popular demand-side platforms such as MediaMath, The Trade Desk and AdsWizz. Pandora is the last of the three major digital music streaming platforms to offer audio ads through automation, but the company says it brings a significantly larger audience to the table. The […]
Twenty-five percent of customer service and support operations will integrate virtual customer assistant (VCA) or chatbot technology across engagement channels by 2020, up from less than two percent in 2017, according to Gartner, Inc. Speaking at the Gartner Customer Experience Summit in Tokyo, Gene Alvarez, managing vice president at Gartner, said more than half of […]