Google beats Facebook as top referral source for publishers

Google beats Facebook as top referral source for publishers

Google has surpassed Facebook as the primary source of referral traffic for web publishers in a reversal of fortunes for the tech titans since the beginning of the year. Data provided by digital analytics specialists Parse.ly highlights the diverging fortunes of both tech giants with Facebook’s share of external traffic referral slumping from 40 to […]

LIZH launches GENIE chatbot to disrupt creative industry recruitment

LIZH launches GENIE chatbot to disrupt creative industry recruitment

Creative industry headhunters, LIZH, are launching a new approach to project-based recruitment using chatbot technology. Taking advantage of the increasing shift in creative industry talent that is seeking freelance work over full-time senior employment, they have launched a new digitally-enabled business model. LIZH engaged creative and innovation agency BBD Perfect Storm to re-engineer the process […]

Lidl partners with Brian Blessed to launch the first game on Facebook Camera in the UK

Lidl partners with Brian Blessed to launch the first game on Facebook Camera in the UK

Lidl UK has launched the first supermarket game to be played through the Facebook Camera app in the UK. The launch forms part of Lidl’s Christmas campaign in 2017, as the brand continues to build consumer engagement and relevance. The ‘Emojional Rollercoaster’ game is available on the Facebook Camera app, which users can instantly access […]

Circles.Life unveils ‘brick phones’ to show why smartphones without data are useless

Circles.Life unveils ‘brick phones’ to show why smartphones without data are useless

Circles.Life has unveiled a new campaign aimed at shifting perceptions of mobile users experience and shedding new light on what it means to be ‘data deprived’. The campaign was conceptualised from the insight that no matter how cutting-edge a new smartphone is, as major mobile brands across the globe announce their latest flagship phones, it […]

Walmart and Jet are joining forces with BuzzFeed in their quest for millennial shoppers

Walmart and Jet are joining forces with BuzzFeed in their quest for millennial shoppers

Walmart has struck a deal with BuzzFeed’s Tasty app to help the retailer sell its kitchen tools, appliances, and groceries to the viral recipe hub’s tens of millions of followers. Starting December 7, Tasty’s step-by-step recipe videos will contain links to buy products featured in the videos — such as pots and pans, bakeware, and […]

UK consumers enjoy personalised experiences, but are reluctant to share their data

UK consumers enjoy personalised experiences, but are reluctant to share their data

Though UK consumers are annoyed by the lack of personalisation that brands deliver, they remain concerned about handing over their personal data in order for this personalisation to occur. According to research from Accenture, which involved 1,800 UK consumers, 47 per cent feel frustrated when brands fail to deliver a relevant, personalised shopping experience. However, […]

Smaato Advances In-App Viewability Measurement for iOS and Android

Smaato Advances In-App Viewability Measurement for iOS and Android

Smaato, a global real-time advertising platform for mobile publishers and app developers, announced two initiatives for enhanced in-app viewability measurement. By integrating Oracle’s Moat into its iOS and Android SDKs, Smaato now offers advertisers a proven way to transact on viewable, in-app impressions across mobile video, interstitial and banner ad formats. Furthermore, through the IAB Tech Lab’s […]

Kaoutar Benazzi Joins as Head of Mobext France

Kaoutar Benazzi Joins as Head of Mobext France

Mobext announced that Kaoutar Benazzi will be the new head of its French operations. With over 10 years of experience in ad sales networks, Kaoutar will leverage her expertise to further develop Mobext’s mobile strategies, visibility and customer relations in France. Kaoutar brings strong expertise in community channels (as Account Director for Skyrock’s ad sales […]

Instagram predicts what 2018 will mean for social media marketing

Instagram predicts what 2018 will mean for social media marketing

62 per cent of millennials say they are more likely to become loyal customers if a brand engages with them on social networks and, because of this, Instagram expects social media to be the go-to for brands next year. In anticipation of this, the Facebook-owned app has been trialling Shopping on Instagram over the last year in the […]