Oath pens distribution deal with Samsung

Oath pens distribution deal with Samsung

Verizon’s Oath is teaming up with Samsung to deliver both media and advertising content through Bixby Home on Galaxy S9, S9+, S8, S8+, and Note8 devices. The partnership will enable Samsung customers to keep up-to-date with content from Yahoo Sports, Newsroom, Yahoo Finance, and Go90. Meanwhile, native ads via Yahoo Gemini will be distributed within […]

Facebook is taking on Tinder with new dating features

Facebook is taking on Tinder with new dating features

Facebook is adding a dating layer to its main mobile app, CEO Mark Zuckerberg announced during the company’s F8 developer conference keynote in San Jose, California. The features are a long time coming for the 14-year-old social network, which has allowed users to broadcast whether they’re single or in a relationship since it first went […]

Tostitos, Sabra offer discounted rides with Lyft for Cinco de Mayo

Tostitos, Sabra offer discounted rides with Lyft for Cinco de Mayo

Tostitos and Sabra, marquee snack brands from PepsiCo, are making it even easier for friends and family to get together this Cinco de Mayo. The brands are teaming up with U.S. rideshare company Lyft, to offer ride credits to help consumers get to and from their Cinco celebrations safely. For a limited time, specially-marked Tostitos bags […]

Instagram adds video chat to its host of features

Instagram adds video chat to its host of features

Instagram is rolling out video chat in addition to a number of other new features. According to the Facebook-owned app, video chat will be available to users in the “coming weeks.” The feature, which will support both one-on-one and group chats, will also give users the option to minimize the video and continue the chat […]

SpotX will now use Nielsen connected TV data to measure campaigns

SpotX will now use Nielsen connected TV data to measure campaigns

Supply side ad platform SpotX said it will be using Nielsen audience data for connected TV to evaluate ad campaigns that buy spots in programming on both traditional TV and over-the-top programming. With viewing through connected devices rising, SpotX said it is increasingly important for advertisers to understand their total campaign audience. SpotX will take […]

Fitbit links up with Google to provide doctors with health data

Fitbit links up with Google to provide doctors with health data

Google has agreed to join forces with Fitbit to work on digital health and wearables with plans to innovate the sector for people around the globe. The partnership will see Fitbit use Google’s recently created Cloud Healthcare API to connect its wearable devices to electronic medical records. Through the combination of Fitbit data and medical […]

TripleLift and White Ops partner to fight fraud in native advertising

TripleLift and White Ops partner to fight fraud in native advertising

Native advertising platform TripleLift has announced a partnership with White Ops to become the first native exchange to offer third-party verified pre-bid fraud prevention across its entire inventory. By leveraging White Ops’ pre-bid prevention product, MediaGuard, TripleLift will now prevent fraudulent traffic across its platform, ultimately providing TripleLift clients with cleaner inventory. “In today’s ad ecosystem […]

Google, NBCUniversal partner to produce original VR content

Google, NBCUniversal partner to produce original VR content

 NBCUniversal has teamed up with Google to produce virtual reality (VR) content that gives audiences a unique way to experience some of their favorite networks and shows. These VR projects include original content from “Saturday Night Live,” Bravo Media’s “Vanderpump Rules” and SYFY WIRE, with more NBCUniversal networks, channels and shows to follow in […]