The percentage of online U.S. sales made on mobile phones dipped from 43% in 2016 to 36% last year, according to a study by Forrester Research. During that same time, e-commerce grew by 14%. Cumbersome payment methods that require too many keystrokes at checkout are impeding the adoption of commerce on mobile, where conversion rates […]
A host of major brands have begun working with Limitless, the UK-based inventor and provider of a platform offering crowd sourced customer service. In Europe, Limitless is now working with Unilever, Vodafone, National Express, New Day, Wargaming and Daily Mail Group; whilst in the US and Canada they are working with Unilever North America and […]
Snap has made the decision to stop paying publishers licensing fees for their Snapchat Discover content, instead choosing to revert back to sharing ad revenue. According to Digiday, citing sources, Snap has been notifying its publishing partners of the changes over the last few months. Typically, Snap does an even split of ad revenue generated […]
The Adidas brand is pictured in 6.5m images shared on Twitter and Instagram each month, more than any other brand, according to Brandwatch. The analytics company’s Image Insights Product uses image recognition to scan for logos shared in social media pictures. In April it found that Adidas by far featured in the most shared images, […]
As part of its collaboration with Lucasfilm for the much-anticipated release of “Solo: A Star Wars Story,” Denny’s is giving fans the opportunity to take a virtual seat in the Star Wars universe and roll a pair of dice like Han Solo. Launching on May 4, Denny’s “Smuggler’s Dice” sweepstakes offers players the chance to […]
Oath announces a new campaign with HP to deliver an Augmented Reality (AR) experience to inspire millennial families to think creatively about printable paper craft, the first in the UK since the company announced the international roll-out of its AR formats at Mobile World Congress. The campaign centres on HP Instant Ink’s Free Printing Plan […]
Instagram has quietly rolled out in-app payments feature to some users, though its still in testing stages, TechCrunch reports. The new feature allows users to use a credit or debit card to book restaurants and salons through a limited number of third-party services. All of this happens in the app, without users ever having to […]
The world’s fourth largest smartphone maker in terms of shipments, Xiaomi, has been pretty busy – submitting an initial public offering (IPO) application in Hong Kong and penning a deal with Three parent Hutchison to distribute its phones in the UK, Hong Kong, and other locations. According to the South China Morning Post, Xiaomi is […]
Lego has launched a new interactive skill on Amazon Alexa called Lego Duplo Stories, an experience that combines storytelling with the brick toys. The skill is available on devices that support Alexa, like the Amazon Echo or Echo Dot, and gives parents and kids a selection of stories with audio prompts that guide physical play. […]
Mobile ad spend in India is set to rise by 75% in 2018, accounting for more than half of all digital spend, even though spend on television still holds top spot. This is according to a report by eMarketer, which also adds that India will see more than a quarter (337 million) of India’s population […]