Healthcare and electronics brand Philips has partnered with digital agency Isobar to demonstrate a new 3D digital grooming service concept at 2018’s Cannes Lions Festival. The concept aims to show how Philips is leveraging cutting-edge software innovation to enhance the consumer experience and differentiate its brands. The service uses AR and facial mapping to enabling people to ‘virtually’ […]
Thin Film Electronics ASA, a global leader in NFC (near field communication) mobile marketing solutions, announced el Jimador Tequila as a new customer. El Jimador – a leading tequila brand of Brown-Forman, one of the largest American-owned companies in the wine and spirits industry – will use Thinfilm’s complete NFC mobile marketing solution to enhance marketing efforts […]
As the advertising industry puts brand and viewer safety at the centre of Cannes Lions for another year, and Unilever questions the measurability of influencers, RTL AdConnect launches VMP – the Video Market Place – giving brands a unique gateway to a global digital ecosystem. The VMP will give international advertisers simple and centralised access […]
Leading digital marketing agency Adtrak has just completed a digital face-lift for a leading landscaping firm, complete with new website and the full suite of online marketing tools to bring it onto the cutting edge. The Nottingham-based agency is a digital partner of the British Association of Landscaping Industries (BALI), and was called on to […]
In a bid to help brands maximize the impact of their influencer marketing efforts, BC Web Wise, leading digital marketing agency, has partnered with marketing technology company Qoruz. This partnership will give the BC Web Wise customers an integrated solution for their Influencer Marketing goals, powered by both the companies. BC Web Wise was founded […]
Ikea isn’t just a giant in the world of home furnishings—it’s also one of the world’s largest producers of paper packaging. And even as today’s children connected digitally more than ever, the basic cardboard box still provides them with endless possibilities. In its latest creative project, which debuted at Cannes Lions on June 20, […]
Yieldify, the customer journey optimisation (CJO) company, announced a global partnership with dotmailer, a leading marketing automation platform with omnichannel capabilities, to enable highly-personalised email marketing campaigns for the companies’ shared eCommerce customer base. The Yieldify Conversion Platform seamlessly integrates with dotmailer, allowing eCommerce companies to increase on site email capture through Yieldify’s lead generation […]
Unsurprisingly, the talk of the town at London Tech Week (LTW) was artificial intelligence. The breakthroughs happening in AI just now are surely the most powerful in emerging tech, and it has the potential to not only change the way we work and live but also our concept of where tech ends, and humanity begins. […]
Teads, the inventor of outstream video and the No. 1 video advertising marketplace in the world, showcased the first public demo of its new inRead AR ad format. The new format was revealed at the Cannes Lions Innovation Festival via two demos created for Burger King and Ray Ban. inRead AR will be available through Teads […]
Oath’s Yahoo Mail platform is getting a mobile-focused facelift, with an updated mobile web experience and a new app optimised for entry-level Android Go phones. The improved mobile web version is designed to bring the user experience closer in line with the app, providing more native interactions on a smartphone. Users can interact with their inbox […]