AI-based ad automation platform Bidalgo has unveiled a new product called Creative AI which aims to bring the power of artificial intelligence to helping marketers design high-performance ad creative. An integrated part of Bidalgo’s self-serve ad automative platform, Creative AI uses image- and video-recognition technology to analyse every component of an advertiser’s creative, down to each […]
The global digital out of home (OOH) market is expected to exceed more than $5bn by 2022 at an annual rate of 10% as a result of boost in programmatic advertising. According to MarketWatch, the report by Market Research Engine states that the major driving factors of global digital OOH market are increased spending on […]
Bloomberg Media Group has launched ad.apt, an innovative ad solution breaking new ground in display advertising. Leveraging Bloomberg’s unique data, content and design footprint, ad.apt enables Bloomberg to convert a simple set of brand elements into a multitude of high-impact, natively designed formats. ad.apt delivers a range of user experiences featuring video, data and content […]
Snapchat has further extended its monetisation strategy with the launch of ‘Snapchat Storytellers’; new functionality designed to increase the involvement of high-reach influencers with adverts in its Discover and Stories channels. The new tool aims to aid brands wishing to better utilise their presence on the medium by engaging with its most successful content creators, […]
The All England Lawn Tennis Club (AELTC), host of the Wimbledon Championships, has announced it has seen great success from an innovative platform launched this year that streams live audio coverage to social media, registering over 750,00 views and generating direct engagement with just under 60,000 fans. The Wimbledon Radio Channel, the organisation’s live radio broadcast of […]
Criteo, the advertising platform for the open Internet, announced it has joined the Shopify Plus Technology Partner Program to deliver Criteo’s scalable solutions to high-growth, high-volume retailers and merchants. Merchants of all sizes are able to take advantage of Criteo’s expansive global reach to target users across all channels and devices, and quickly scale their […]
OpenX, a leading independent advertising technology provider, revealed new consumer and brand marketer research conducted in coordination with the Mobile Marketing Association (MMA) and MediaMath, highlighting the growing desire of consumers for more relevant, engaging and “rewarding” advertising experiences. The US-wide survey of consumers showcases the dilemma that many marketers face with digital advertising today; […]
Troy-Bilt and its agency of record, Marcus Thomas, launched a new campaign titled “Ask Troy,” which demonstrates the brand’s commitment to solving problems for homeowners and adding value throughout their journey in the yard. The campaign includes weather-triggered digital ads on Weather.com developed through a partnership with IBM/Watson, and the “Ask Troy-Bilt” Alexa skill on […]
Digital marketers are aware voice search will impact the way they market products and services, but almost a third (29%) aren’t actively doing anything to address the changing landscape, according to new research. The study, from Greenlight Digital, indicates that widespread adoption of voice search shows no sign of slowing, with forecasts of 70% year-on-year growth of smart […]
Speak up and sit tight, let your personal assistant find your flight! 🛫 #GoogleAssistant #voice pic.twitter.com/FTCI5KWoPC — Royal Dutch Airlines (@KLM) July 26, 2018 KLM Royal Dutch Airlines, the flag carrier airline of the Netherlands, has brought its smart assistant to Google Assistant, enabling customers to use voice commands to search for KLM flights. KLM’s […]