Evidence needed to prove the value of personalised Facebook advertising

Evidence needed to prove the value of personalised Facebook advertising

Targeting social media users with personalised advertising tailored to their psychological profile is no guarantee of higher click through rates, according to experts from the world’s largest centre for research into marketing. The study by researchers at the University of South Australia’s Ehrenberg-Bass Institute for Marketing Science has highlighted the need for researched evidence to support claims about […]

AccuWeather Integrates Foursquare into Latest Update of its Leading Weather App

AccuWeather Integrates Foursquare into Latest Update of its Leading Weather App

AccuWeather has partnered with Foursquare, the location technology platform, to deliver AccuWeather app users even more personalisation and contextually relevant information, available at their fingertips at the right time in the right place to make better choices and even more informed decisions. Available in the next few days on AccuWeather’s award-winning iOS and Android apps, users […]

Now is the time to unwrap holiday cheer through targeted mobile campaigns, says YouAppi’s report

Now is the time to unwrap holiday cheer through targeted mobile campaigns, says YouAppi’s report

As families unpack from summer vacations and prepare to send kids off for a new school year, marketers are hard at work crafting holiday campaigns to entice mobile users and amp up engagement this season. According to the second annual YouAppi Mobile Holiday report, one-third of mobile marketers have already begun preparing this year’s holiday […]

Manchester United launches global app via HCL Technologies to engage fans

Manchester United launches global app via HCL Technologies to engage fans

 Manchester United and HCL Technologies, the club’s official Digital Transformation Partner, have reached another milestone in transforming the club’s digital offering to its 659 million global followers, by launching the Manchester United Official app on iOS & Android. Following on from the successful launch of the club’s new website and making MUTV available to be streamed […]

Telekom Malaysia presents Sejahtera Malaysia celebrating Malaysia’s diverse cultures

Telekom Malaysia presents Sejahtera Malaysia celebrating Malaysia’s diverse cultures

 Telekom Malaysia Berhad (TM) unveiled its ‘TM Sejahtera Malaysia’ to mark Malaysia’s National Day – an innovative campaign that celebrates Malaysia’s diverse cultures by combining six different languages and two films together to create one unique experience. Created by Grey Malaysia, the campaign is centred around the song ‘Sejahtera Malaysia’ which was re-recorded in six […]

S4M to Showcase the First Saas Platform for Drive-to-Store Campaigns at Dmexco

S4M to Showcase the First Saas Platform for Drive-to-Store Campaigns at Dmexco

S4M, a leading mobile programmatic platform, announced its participation in Dmexco, a trade show bringing together key players in digital business, marketing and innovation. The event will be taking place September 12-13, 2018, in Cologne, Germany. During the event, S4M will be showcasing the latest version of FUSIO by S4M, its drive-to-store technology. Marketers will […]

Facebook bans app for data misuse, suspends hundreds more

Facebook bans app for data misuse, suspends hundreds more

Since beginning its investigation into apps connected to its social network, Facebook has banned one and suspended more than 400 of the thousands of apps it has been looking into. This investigation was launched on the back of the Cambridge Analytica scandal and the banned app, called ‘myPersonality’, is one of the apps at the […]

OPPO F9 Pro Launches ‘Power-Packed’ Campaign Conceived By Mullen Lintas

OPPO F9 Pro Launches ‘Power-Packed’ Campaign Conceived By Mullen Lintas

 OPPO has officially launched their latest smartphone – OPPO F9 Pro – in the Indian market. To power the launch of this widely anticipated smartphone, Mullen Lintas Delhi has conceived the communication package. India is amongst the fastest growing and largest smartphone markets in the world, making it a battle-ground for smartphone players to […]

JD.com launches open blockchain technology platform

JD.com launches open blockchain technology platform

JD.com has launched a blockchain technology platform to help customers ensure the security, transparency and efficiency of their operations. The JD Blockchain Open Platform will enable customers to track and trace the movement of goods and charity donations, ensure authentic certifications, property assessment, transaction settlements, digital copyrights, and enhance productivity, according to a statement from […]