Mobile is world’s second-largest advertising medium, representing 23% of global adspend

Mobile is world’s second-largest advertising medium, representing 23% of global adspend

WARC, the international authority on advertising and media effectiveness, has released its latest monthly Global Ad Trends report digesting up-to-date insights and evidenced thinking from the worldwide advertising industry. Focusing on mobile, this latest Global Ad Trends report includes key findings based on data from WARC’s 12 key markets – Australia, Brazil, Canada, China, France, […]

Location Sciences and On Device Research Partner to Deliver the UK’s Most Accurate Online to Offline Attribution Product

Location Sciences and On Device Research Partner to Deliver the UK’s Most Accurate Online to Offline Attribution Product

Location Sciences, the mobile location intelligence company, has partnered with On Device Research, the brand effectiveness company, to deliver a new level of accuracy and precision for measuring media effectiveness in driving store visits, not seen in the UK before. On Device Research’s Mobile Store Effect product will be powered by Location Science’s proprietary first […]

Chinese tech titans Baidu and Xiaomi announce AI and Internet of Things partnership

Chinese tech titans Baidu and Xiaomi announce AI and Internet of Things partnership

Two of China’s biggest tech companies, internet search giant Baidu and smartphone maker Xiaomi, have entered into a partnership that will see them “establish in-depth cooperation.” The businesses said on November 28 that the partnership would leverage their strengths in both artificial intelligence (AI) and the internet of things (IoT) to provide “an enhanced experience” […]

Microsoft and SAP join forces to give customers a trusted path to digital transformation in the cloud

Microsoft and SAP join forces to give customers a trusted path to digital transformation in the cloud

Microsoft and SAP announced integrated offerings to provide enterprise customers with a clear road map to confidently drive more business innovation in the cloud. In a bold show of commitment, the two companies also announced they will be deploying each other’s cloud solutions internally. Through their unique partnership, the companies will co-engineer, go to market together […]

Uber signs first Southeast Asian e-wallet deal with Vietnam’s MoMo

Uber signs first Southeast Asian e-wallet deal with Vietnam’s MoMo

US ride-hailing company Uber signed a strategic deal with Vietnamese financial technology firm MoMo to let passengers pay for rides using MoMo’s e-wallet, the pair said in a statement on November 29. The deal is Uber’s first e-wallet partnership in Southeast Asia, home to 600 million people, and could help the firm catch up with main […]

Introducing the free app that turns your favourite songs and lyrics into instant messages

Introducing the free app that turns your favourite songs and lyrics into instant messages

The next evolution in mobile instant messaging launches on the Apple App Store on November 28. PlayHit is a free keyboard app that moves the experience of texting friends beyond words and images. The era of the audio GIF has arrived. Want Adele to sing “Hello” to a friend? PlayHit’s predictive text technology suggests real-time […]