Adyoulike and Sizmek announce global programmatic native advertising partnership

Adyoulike and Sizmek announce global programmatic native advertising partnership

Adyoulike, the leading in-feed native ad platform announces a new strategic partnership with Sizmek, the open ad management company for multiscreen ad experiences. The integration will enable advertisers and agencies to deliver personalised native advertising campaigns across the StrikeAd by Sizmek platform, the mobile-first programmatic media solution for global brands and trading desks. Adyoulike’s native […]

Deutsche Telekom and Saatchi & Saatchi London create new media channel using colour as the medium

Deutsche Telekom and Saatchi & Saatchi London create new media channel using colour as the medium

Launched on April 20, the iconic Deutsche Telekom colour magenta has been harnessed to create a new medium for entertainment. Created by Saatchi & Saatchi London and Deutsche Telekom, The Lenz App changes the way content can be viewed, bringing about a new way to consume entertainment and enabling anything magenta to become a viewable […]

Blis & TVTY Team to Launch Personalised Location-Based Ads Using Real-Time Event ‘Triggers’

Blis & TVTY Team to Launch Personalised Location-Based Ads Using Real-Time Event ‘Triggers’

Blis and TVTY merge location-based advertising and moment marketing to launch innovative digital campaigns reaching consumers at the right time and place Blis, the global pioneer in advanced location data technology, and TVTY, The Moment Marketing company are empowering brands to launch location-based digital ad campaigns reacting to real-time events. By delivering personalised, location-powered ads […]

eMarketer Releases New Programmatic Advertising Estimates

eMarketer Releases New Programmatic Advertising Estimates

Despite the negative press around programmatic advertising following the YouTube ad controversy, programmatic isn’t going anywhere. In its latest forecast, eMarketer estimates nearly four of every five US digital display dollars will transact programmatically in 2017, totaling $32.56 billion. By the end of the forecast period, that share will rise to 84.0%, leaving little doubt […]

Mobile driving UK digital ad spend past the £10bn threshold

Mobile driving UK digital ad spend past the £10bn threshold

Digital ad spend in the UK increased by 17% in 2016 to reach £10.3bn – the fastest growth rate in the industry in nine years. The reason attributed to this? Mobile. As we become a constantly connected society, mobile is becoming consumers’ default and often primary, gateway to the internet. According to the Internet Advertising […]

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