Charlotte Tilbury Launches World’s First 360° Virtual Reality Experience Starring Kate Moss

Charlotte Tilbury Launches World’s First 360° Virtual Reality Experience Starring Kate Moss

Today Charlotte Tilbury announced the launch of the world’s first virtual reality experience starring the iconic and globally renowned supermodel, Kate Moss. The dazzlingly beautiful VR experience was created in conjunction with global content production studio and VR specialists Happy Finish, and film director Antoine Wagner. It is the latest element in an extensive global […]

Pepsi transforms Twitter users’ photos into branded moments with stickers

Pepsi transforms Twitter users’ photos into branded moments with stickers

PepsiCo is the first to partner with Twitter for its promoted sticker launch as the next leg in the consumer packaged goods marketer’s Pepsimoji campaign, which is populating the physical and digital realms with millennial-friendly symbols. The promoted Twitter stickers will allow users to connect with Pepsi by incorporating marketed content within their own photos, […]

Global Soccer Icons Celebrated in Fan-Favourite Sports App

Global Soccer Icons Celebrated in Fan-Favourite Sports App

As soccer season is set to kick off, Topps is announcing its featured athletes and brand ambassadors, Harry Kane of Tottenham Hotspur and the German national team’s legendary goalkeeper, Manuel Neuer of Bayern Munich, to be spotlighted on the Topps Kick® 2017 app.  Topps will be producing uniquely designed digital cards of these world renowned […]

Budget Direct offers virtual ride with ‘Captain Risky’

Budget Direct offers virtual ride with ‘Captain Risky’

Australian insurance firm Budget Direct worked with 303 MullenLowe in Sydney to create a virtual ad-within-an-ad for which gives audiences the chance to ride with Captain Risky as he performs a spectacular double helix jump stunt. This case study looks at how the VR venture got viewers sharing in droves. Case study summary • Insurance […]

Using geolocation, a mobile microsite – Mahou-San Miguel uses online gaming to engage fans ahead of final

Using geolocation, a mobile microsite – Mahou-San Miguel uses online gaming to engage fans ahead of final

Mahou-San Miguel, the most important beer brand in Spain, leveraged its sports sponsorships by hosting an online game for consumers aged 18 to 50 leading up to a football match between two Madrid rivals. This case study looks at how the brand used online gaming to engage fans to reach 10% of Madrid’s population. CAMPAIGN […]

Watford FC and Critical Mass launch world’s most innovative football club website

Watford FC and Critical Mass launch world’s most innovative football club website

Watford FC launches a new digital platform, creating a dramatically different new online home for fans of the Premier League club. The new responsive site, which launches to coincide with the start of the 2016/17 Premier League season, is the result of Watford FC’s first partnership with global digital experience design agency Critical Mass,following a […]

Instagram Unveils New Tools for UK Businesses

Instagram Unveils New Tools for UK Businesses

Instagram has launched a new series of tools for businesses in the UK and across EMEA, bringing developments that have previously been limited to the US to a new wave of brands and marketers looking to use the social network in Europe and beyond. Over 200,000 advertisers now use Instagram to connect with consumers, and […]

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