‘Breathalyzer’ Business Card You Lick To Prevent Drunk Driving by Uber

‘Breathalyzer’ Business Card You Lick To Prevent Drunk Driving by Uber

This ingenious in-bar campaign from Russia turns regular ol’ business cards into blood alcohol tests to see if you’re too drunk to drive. Alibi Bar, in the city of Yekaterinburg, partnered with Uber to try to prevent people from drunk driving. Business cards are affixed with saliva alcohol test strips. Customers will receive this card […]

Hollywood VFX Veteran Makes Magic With Augmented Reality

Hollywood VFX Veteran Makes Magic With Augmented Reality

Originally created as an Augmented Reality test project, this magical Tarot Card experience was truly enchanted. Now it’s available for iOS and Android users on Google Play and the App Store for use both as a view-through mobile app and in Google Cardboard or Daydream headsets. Big Blue Ceiling, the Extended Reality think tank created […]

The Next Must-Have Smartphone Feature

The Next Must-Have Smartphone Feature

Google’s new location-sensing system will make augmented reality far more useful. Smartphones can tell you when to depart for the airport to make your flight, provide voice-guided directions on the way there, and route around traffic jams. But if you wanted to get audio directions to a specific counter at the airport, you’d be out […]

StubHub: Buy And Sell The Hottest Tickets

StubHub: Buy And Sell The Hottest Tickets

StubHub is the premier online marketplace for buyers and sellers to trade tickets for the hottest gigs, concerts and sports events. The eBay-owned brand had a well established presence and multi-channel customer base in the US, but we needed to establish brand awareness in the UK. Fetch works with StubHub on both sides of the […]

Google launches FaceTime competitor, video-calling app Duo

Google launches FaceTime competitor, video-calling app Duo

During its developer conference this year, Google announced two new apps designed to take on incumbents in video calling and chat: Duo and Allo. Perhaps the fastest and most accurate way to describe Duo is as a cross-platform FaceTime competitor. Duo’s pitch is that it’s simple and will work on both iOS and Android, even […]

Case Study: Voice Command Recipe App for Philadelphia Cream Cheese

Case Study: Voice Command Recipe App for Philadelphia Cream Cheese

Philadelphia is the leading brand in the cream cheese category in Brazil. Its campaign promotes cooking therapy: the moment when your friends gather around the stove and make special memories while cooking. To establish that purpose, the Mondelez brand needed a recipe app, teaching fans how to prepare recipes with the cream cheese. Since there […]

R/GA And Interpublic’s New Venture: Seeking The Next Great Marketing Tech Startup

R/GA And Interpublic’s New Venture: Seeking The Next Great Marketing Tech Startup

[Photo: Flickr user Takashi Hososhima] The Marketing Tech Venture Studio is billed as an advanced accelerator targeting startups in messaging, AI, bots, and machine learning. Over the last few years, advertising agency R/GA has taken its leadership and innovative approach to digital technology into the startup world by partnering with companies such as German retailer […]

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