Mindshare previews key trends for 2018

Mindshare previews key trends for 2018

Mindshare UK previewed their Trends for 2018 – identifying the top five trends for marketers to watch for over the next 12 months, during their Huddle in London on November 9. A comprehensive report will then follow on December 5th exploring the trends in detail, their role in consumers’ lives, and their implications for the world of media […]

Malibu ‘Because Summer’ Campaign Launches Connected Bottle Trial in Amsterdam

Malibu ‘Because Summer’ Campaign Launches Connected Bottle Trial in Amsterdam

Malibu, the world’s number one coconut flavoured rum, is launching the next stage of its technology trial of connected bottles as part of its global ‘Because Summer’ campaign. Created in partnership with SharpEnd, Malibu’s IoT agency, the next phase will launch late October in Gall & Gall stores across Amsterdam. Much like the UK trial last […]

Blippar Launches App Allowing People to Navigate the World with Augmented Reality

Blippar Launches App Allowing People to Navigate the World with Augmented Reality

Blippar, one of the leading augmented reality and computer vision technology company, announced the launch of its new large scale augmented reality experiment in form of an app: AR City. The app, currently in beta, harnesses both augmented reality and computer vision to allow users to access information and content as they travel and navigate around cities. […]

Royal Mail Promotes Benefits of Programmatic Mail in Campaign from LIDA

Royal Mail Promotes Benefits of Programmatic Mail in Campaign from LIDA

LIDA has created a new campaign for Royal Mail MarketReach the first to promote the media owner’s Programmatic Mail service. The agency’s brief is to build excitement, drive awareness and generate leads around Programmatic Mail, which offers brands the ability to retarget opted-in customers with a highly personalised item of direct mail, based on their online behaviour and […]

Launch of Wolfenstein II with AKQA and Bethesda Softworks

Launch of Wolfenstein II with AKQA and Bethesda Softworks

AKQA developed a creative strategy to capture the unique in-game world of a Nazi-occupied 1960s America through Nazified pop culture. led the design and production of the game’s identity, including logo, key art, packaging, and supplementary art, as well as the entire Collector’s Edition of the game centered around our Elite Hans concept.  The game […]

Iconic Love Hearts Brand Receives A Modern Makeover Supported by Digital Campaign

Iconic Love Hearts Brand Receives A Modern Makeover Supported by Digital Campaign

British sweet manufacturer Swizzels has given its iconic Love Hearts sweets a digital makeover with the launch of an emoji-themed range. As emojis become a globally-recognised way of communicating, 11 of the nation’s favourite emojis now feature alongside Love Hearts’ traditional messages, making Love Hearts history. To support the launch, Swizzels has created an on-pack […]

Adults 2020: J. Walter Thompson’s “The New Adulthood” Report Zeroes In On The Influential New Consumer Tribe

Adults 2020: J. Walter Thompson’s “The New Adulthood” Report Zeroes In On The Influential New Consumer Tribe

What will adulthood mean in 2020? A new report from J. Walter Thompson’s Innovation Group reveals a new and unique cohort shaping the face of adulthood: The New Adults. The report, ‘The New Adulthood’, looks at the make-up, attitudes and behaviours of this influential new consumer tribe – a group of 30 to 45-year-olds with […]

Mobile Advertising Market to be Worth More Than US$ 120 Billion by End 2022

Mobile Advertising Market to be Worth More Than US$ 120 Billion by End 2022

The proliferation of social media, affordable smartphones, and rapidly improving 4G LTE network infrastructure in emerging economies have all directly benefited the mobile advertising market. Large technology giants such as Facebook and Google consider it to be the future of advertising and have invested big bucks to increase the overall visibility of the mobile advertising […]