Happy Finish create the world’s highest VR slide experience for The View from The Shard

Happy Finish create the world’s highest VR slide experience for The View from The Shard

Towering at 95 stories high, The Shard, the UK’s tallest building, has attracted visitors across the globe for an unparalleled view of London’s iconic skyline. For a truly remarkable visit to the British landmark, visitors travel upward in high-speed lifts to The View from The Shard, the building’s premium, open-air Skydeck. Eager to integrate Virtual Reality into the attraction, The View from The Shard turned to Happy Finish to […]

BuzzFeed’s Tasty Launches Smart Cooker and App

BuzzFeed’s Tasty Launches Smart Cooker and App

BuzzFeed’s foodie content platform Tasty has launched the Tasty One Top, a bluetooth-enabled induction cooktop. In an interesting move for a media company, Buzzfeed’s latest media rethink involves bringing its foodie platform Tasty into the kitchen with the launch of a smart appliance. Currently only available on pre-order in the US, the One Top connects […]

Blippar brings Facial Recognition technology with AR face profiles

Blippar brings Facial Recognition technology with AR face profiles

Blippar, the Augmented reality and computer vision technology company is thrilled to announce the beta launch of Halos, Blippar’s Augmented Reality Face Profiles. This new in-app feature builds on our existing facial recognition technology and allows users to create and customize their own AR Face Profile, called a ‘Halo’. This, makes facial recognition technology directly accessible […]

Blis’ Harry Dewhirst on what agencies and brands need to do to maximise their mobile strategy

Blis’ Harry Dewhirst on what agencies and brands need to do to maximise their mobile strategy

Location intelligence company, Blis has been on a roll over the last year, with some innovative projects and movements in the digital marketing space. During the Cannes Lions Festival, we sat down with their President, Harry Dewhirst, who told us about what Blis have been up to this past year and where they plan to go […]

Mindshare’s Gowthaman Ragothaman: ‘Industry is at the cusp of that ‘Aha’ moment, but is not there yet’

Mindshare’s Gowthaman Ragothaman: ‘Industry is at the cusp of that ‘Aha’ moment, but is not there yet’

Mindshare is placing its FAST (Future Adaptive Specialist Team) integrated performance unit at the heart of its business going forward. According to the agency, FAST is an integrated service that joins together with traditional media planning and buying services, enabling maximum efficiency in driving insights, targeting, allocating investment, activating and optimising across all media. To […]

Swedish Zoo uses AR animals to boost awareness of endangered species

Swedish Zoo uses AR animals to boost awareness of endangered species

Parken Zoo in Eskilstuna, Sweden, is using AR to raise awareness of endangered species and environmental issues among its visitors. The zoo has created virtual animals, which take real species and create fantastical variations on them to show how they would have to adapt to survive problems like deforestation, poaching and climate change. For example, a […]

Tommy Hilfiger debuts world’s first video ad chatbot

Tommy Hilfiger debuts world’s first video ad chatbot

Ad tech firm Teads has launched the world’s first chatbot to operate within an outstream video ad, with Tommy Hilfiger the first brand to run its TMY.GRL chatbot using the technology. While Tommy Hilfiger has been able to run its ground breaking chatbot through Facebook Messenger in the past, Teads’ technology now allows the brand […]

Google experimenting with VR ad formats on mobile devices at Area 120

Google experimenting with VR ad formats on mobile devices at Area 120

Researchers at Google’s experimental unit, Area 120, say they’ve built their first version of a digital advertising format designed specifically for mobile, virtual-reality applications. The unit showed a prototype of the still-nameless product in a blog post co-authored by Google product manager Aayush Upadhyay and associate project manager Neel Rao. The demonstration video showed a cube floating […]

Getting a Feel for Haptics Technology with Immersion’s Josh Stivers

Getting a Feel for Haptics Technology with Immersion’s Josh Stivers

Haptics technology has existed for years in various forms, but is quickly gaining ground in the consumer electronics industry. A 2016 market report by Technavio estimates that the haptics technology market in consumer electronics will grow at a CAGR of 21.1% from 2014 through 2019. We caught up with Josh Stivers, Director of Product Management […]