Amazon launches Auto SDK to bring Alexa to more cars

Amazon launches Auto SDK to bring Alexa to more cars

Amazon announced an open source release of the Alexa Automotive Core (AAC) SDK, or Auto SDK, to help automakers integrate Alexa voice control into cars and their infotainment systems, screens often used for navigation, media, or climate control. The software development kit is free for download on GitHub and is optimised for bringing Alexa to […]

Cossette and Le Club AccorHotels create the world’s first biometric discovery tool for destination planning

Cossette and Le Club AccorHotels create the world’s first biometric discovery tool for destination planning

 AccorHotels is passionate about luxury, which means going above and beyond to understand their guests’ desires, even before they do. Partnering with Cossette and The Mill NY/Chicago, Seeker was created with this in mind – a biometric discovery tool designed to side step rational decision making in order to understand the destination the users […]

Chinese retailer Suning showcases future of retail with five automated ‘smart retail’ stores

Chinese retailer Suning showcases future of retail with five automated ‘smart retail’ stores

Chinese retailer Suning has rolled out five unmanned automated stores, called ‘Biu’ as the brand steps up its presence in China’s hugely competitive ‘smart retail’ market. The stores are powered by facial recognition technology, Radio Frequency Identification (RFID), big data analysis and utilise the brand’s online financial services app to provide consumers with a shopping […]

Omnicom Takes Data-Driven Marketing To The Next Level With Launch Of “Omni”

Omnicom Takes Data-Driven Marketing To The Next Level With Launch Of “Omni”

Leading global marketing and corporate communications company Omnicom Group, Inc. (NYSE: OMC), today announced the roll-out of Omni, its people-based precision marketing and insights platform, designed to identify and define personalized consumer experiences at scale across creative, media, CRM as well as other Omnicom practice areas. Omni delivers a first-of-its kind, single view of the […]

Qoruz launches ‘Recon’, first of its kind Influencer Intelligence tool

Qoruz launches ‘Recon’, first of its kind Influencer Intelligence tool

Qoruz, leading marketing technology firm, today announced the launch of its new influencer intelligence product, Recon. This latest addition to Qoruz’s product suite helps marketers get better insights into every influencer for their brand, competitor and the industry. Recon is currently available for Facebook, Instagram, Twitter and YouTube and will be available for other social […]

Agencies that own their Advertising Technology have better Programmatic performance (IPONWEB research)

Agencies that own their Advertising Technology have better Programmatic performance (IPONWEB research)

Nearly half (49%) of all advertising agencies undertake programmatic media buying with their own technology, while 34% combine their own with third party technology and 17% rely exclusively on third party offerings.   Agencies in EMEA lead the way, with 58% in the region relying solely on their own technology; this drops to 56% for North […]