Omnicom Takes Data-Driven Marketing To The Next Level With Launch Of “Omni”

Omnicom Takes Data-Driven Marketing To The Next Level With Launch Of “Omni”

Leading global marketing and corporate communications company Omnicom Group, Inc. (NYSE: OMC), today announced the roll-out of Omni, its people-based precision marketing and insights platform, designed to identify and define personalized consumer experiences at scale across creative, media, CRM as well as other Omnicom practice areas. Omni delivers a first-of-its kind, single view of the […]

Qoruz launches ‘Recon’, first of its kind Influencer Intelligence tool

Qoruz launches ‘Recon’, first of its kind Influencer Intelligence tool

Qoruz, leading marketing technology firm, today announced the launch of its new influencer intelligence product, Recon. This latest addition to Qoruz’s product suite helps marketers get better insights into every influencer for their brand, competitor and the industry. Recon is currently available for Facebook, Instagram, Twitter and YouTube and will be available for other social […]

Agencies that own their Advertising Technology have better Programmatic performance (IPONWEB research)

Agencies that own their Advertising Technology have better Programmatic performance (IPONWEB research)

Nearly half (49%) of all advertising agencies undertake programmatic media buying with their own technology, while 34% combine their own with third party technology and 17% rely exclusively on third party offerings.   Agencies in EMEA lead the way, with 58% in the region relying solely on their own technology; this drops to 56% for North […]

Exponential Unveils New Performance-Based Video Solution: VDX Connect

Exponential Unveils New Performance-Based Video Solution: VDX Connect

Exponential Interactive, one of the largest digital advertising companies reaching more than 700 million users monthly, has released a new video solution that can be held accountable to performance metrics as measured by last-view or other performance attribution models. VDX Connect allows brands to reach consumers with interactive video messaging at scale across various ad […]

The Macallan Unveils Immersive Distillery Experience

The Macallan Unveils Immersive Distillery Experience

The Macallan has unveiled its iconic and unprecedented new distillery and visitor experience, after 6 years and $186 million in the making. Solidifying its position as the luxury single malt, the brand also needed to spread mass awareness about its opening to drive interest and traffic to this whisky mecca as a true destination. To do this, The […]

Limited edition wine + music pairings via Eleven

Limited edition wine + music pairings via Eleven

Eleven has worked with alcohol delivery service Jimmy Brings and Spotify to launch three limited edition wines that marry perfectly with music in a collaboration via Eleven. The Songmelier Edition range features an Australian Sparkling, Sauvignon Blanc and Reserve Shiraz, each paired with a Spotify playlist accessible via a code on the label. Wine lovers can […]

UM, Byte, Spotify and Years & Years launch new Snapchat Lens

UM, Byte, Spotify and Years & Years launch new Snapchat Lens

To celebrate the launch of Years & Years’ new album, Palo Santo, media agency UM have brokered a deal in which technology agency Byte London have created a first ever augmented reality (AR) experience for Spotify. Working in close partnership with Spotify’s UK Marketing Team and with marketing technology agency Byte London, which designed the […]

Android Celebrates The People Creating Apps In New Global #IMakeApps Campaign

Android Celebrates The People Creating Apps In New Global #IMakeApps Campaign

Android’s new #IMakeApps campaign celebrates the hard work, creativity and entrepreneurial spirit of app and game makers around the world. This social campaign by London based creative agency Gramafilm, shines the spotlight on the exceptional community of people who make up the Android developer ecosystem. #IMakeApps shares the stories, dreams and passions of the individuals behind the […]

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