MillerCoors and IPG Media Lab Team to Provide ‘Miller Lite On-Demand’

MillerCoors and IPG Media Lab Team to Provide ‘Miller Lite On-Demand’

MillerCoors and the IPG Media Lab, announced the launch of Miller Lite On-Demand, a revolutionary suite of connected home services that modernize the beer shopping experience. The newly launched services include a voice-activated Amazon Alexa skill and a custom AWS IoT Button. Both will restock your fridge with Miller Lite within the hour. These capabilities […]

Wunderman Buenos Aires create an alarm that helps endangered native forests

Wunderman Buenos Aires create an alarm that helps endangered native forests

On March 21, during the International Day of Forests, Fundación Banco de Bosques together with Wunderman Buenos Aires will be launching ECO ALARM, a free mobile app. ECO ALARM is an alarm clock with which you will be helping endangered native forest without investing a single cent, or leaving your bed. Wunderman created an album […]

Transavia teams with Uber to turn an ordinary taxi ride into a flight abroad

Transavia teams with Uber to turn an ordinary taxi ride into a flight abroad

Wake up, go to work, come home. Wake up, go to work, come home. It’s an invariable grind that’s almost impossible to see past. The logistics alone of even tiny weekend trips can stop us from starting the process at all, leaving us marinating in unrealized fantasies of escape. But what if getting away for […]

Jameson Unveils Limited Edition NFC-Enabled ‘Connected Bottles’

Jameson Unveils Limited Edition NFC-Enabled ‘Connected Bottles’

To celebrate and activate the launch of their new limited edition bottle range, Jameson Whiskey has launched its first collection incorporating Near Field Communication (NFC) technology. Created in partnership with Dublin based artist, Steve McCarthy and Pearlfisher London, the bottle’s added connectivity offers users the chance to experience the rich history of Jameson. The IoT enabled […]

BETC São Paulo’s Mobile App will point out how often women are interrupted by men

BETC São Paulo’s Mobile App will point out how often women are interrupted by men

A BETC São Paulo initiative, Woman Interrupted App counts interruptions in favour of female empowerment and male awareness. In 2016, much was said about the Manterrupting phenomenon, one of the many kinds of violence against women. It’s a sexist behaviour that happens precisely when she cannot finish her speech because a man unnecessarily interrupts her. […]

JWT India & The Hindu Newspaper create a mobile app to change the view of Bangalore

JWT India & The Hindu Newspaper create a mobile app to change the view of Bangalore

The Hindu Newspaper in India wanted to awaken every citizen, who is also a potential reader of the Newspaper, by demonstrating the two sides of the city of Bangalore like never before. One blessed by mother nature with a thousand lakes and evergreen gardens. The other cursed and torn apart by the woes of human […]

Unilever, Universal and L’Oreal Make Use of AI Content Marketing Platform

Unilever, Universal and L’Oreal Make Use of AI Content Marketing Platform

AI Content marketing platform Codec has signed 14 new customers including Unilever, Universal Music and L’Oreal. Codec’s platform is said to enable marketers ‘to create better content by giving them an accurate prediction of what audiences care about before they plan’. It provides these marketers with visual insights, detailed views, an understanding of target audience data, […]

DelPlaya Unveil New Programmatic Advertising Private Market Designed to Improve Performance

DelPlaya Unveil New Programmatic Advertising Private Market Designed to Improve Performance

DelPlaya Media, a leading monetization platform for premium publishers, announced the release of the Rincon Private Market, the company’s innovative, new In-App and mobile web video and banner ad marketplace for select demand partners, including advertising agencies and their trading desks. DelPlaya launches the Rincon Private Market following nearly two years of research and development […]

1 2 3 24