eMarketer: 2017 Looks Like a Year of Clarity for Native Advertising

eMarketer: 2017 Looks Like a Year of Clarity for Native Advertising

Native advertising has been a broad and somewhat murky category—encompassing everything from advertorials to bespoke, custom units to content recommendation widgets and rewarded video ads that typically run inside mobile games—but 2017 will be the year that some clarity emerges, with the broad classification breaking down into two distinct types: programmatic and non-programmatic. “A number […]

WFA: 90% of marketers are reviewing programmatic ad contracts in quest for greater transparency

WFA: 90% of marketers are reviewing programmatic ad contracts in quest for greater transparency

Agency trading desks may be the default way advertisers run programmatic campaigns but as many as 90% are set to review these deals after growing frustrated by the lack of transparency being offered. According to a new report from the World Federation of Advertisers, nearly two-thirds of marketers are uncomfortable with the conflicts created by […]

IPG Media Lab & Immersion: Touch-enabled technology in video ads leads to a 50% lift in brand favourability

IPG Media Lab & Immersion: Touch-enabled technology in video ads leads to a 50% lift in brand favourability

IPG Media Lab, the creative technology arm of IPG Mediabrands, in partnership with Immersion Corp. announced the results of a scientific media trial examining the impact of touch-enabled advertising created with haptic technology. The resulting report, Ads You Can Feel: The New Mobile Experience, shares best practices, findings and insights on leveraging users’ senses, including […]

Warc Toolkit 2017: The rise of ‘dark social’ and chat apps to impact marketers

Warc Toolkit 2017: The rise of ‘dark social’ and chat apps to impact marketers

The rise of ‘dark social’ – online conversations that are not trackable by marketers – will have a growing impact on brands’ social strategy in 2017, according to Warc, the global marketing intelligence service. Research suggests a growing proportion of online social activity is ‘dark’, driven by the rise of chat or mobile-focused messenger apps, […]

BIA/Kelsey: Location-Targeted Mobile Ad Spending to Reach Over $32 Billion in the US by 2021

BIA/Kelsey: Location-Targeted Mobile Ad Spending to Reach Over $32 Billion in the US by 2021

According to the latest BIA/KELSEY estimates, annual US mobile ad spending will grow from $33 billion in 2016 to $72 billion by 2021, a 17% compound annual growth rate. The location-targeted portion of that overall mobile ad spend is projected to grow from $12.4 billion in 2016 to $32.4 billion in 2021. This growth translates to […]

Fairfax uses eye tracking study to provide digital ad effectiveness

Fairfax uses eye tracking study to provide digital ad effectiveness

Fairfax Media has launched a campaign off the back of its latest Eye Tracking Research Study aimed at showcasing how readers are interacting with digital advertising formats across desktop and mobile formats. The eye tracking study was undertaken by Gateway Research and looked to review how readers engaged with the SMH desktop and smartphone offering. […]

Toyota and Saatchi LA Use AI to Create Quirky New Activities for Rav4 Campaign

Toyota and Saatchi LA Use AI to Create Quirky New Activities for Rav4 Campaign

Toyota, along with creative agency Saatchi & Saatchi Los Angeles, launched the latest campaign for the Rav4 combining a creative programmatic strategy and artificial intelligence. The new campaign is digital and will live on Facebook, Instagram, Snapchat and interactive banner ads. As Rav4’s demographic is made up of some of the most adventurous explorers in […]

Simian launches new app aimed at curating the best upcoming and trending digital content for creatives

Simian launches new app aimed at curating the best upcoming and trending digital content for creatives

Jay Brooks and Brian Atton, founders of media-sharing solution, Simian, and Michael Chiavetta, co-founder of content consultancy, KIMBA, officially announce the launch of their unique content app, Dank. The app, inspired by the name of online viral media called ‘Dank Memes’, has been developed to curate and define the best online content before it trends. […]