Going Mobile: The New Way to Work

Going Mobile: The New Way to Work

Social collaboration works for work, and what could be more social than mobile phones? The rising use of mobile technology has led to a growing need to provide mobile-optimized versions of everything, and is leading to a seismic shift in the workplace. A growing market of Millennials say that they would rather use text to […]

Google’s new Voice Access app lets you control your phone with your voice

Google’s new Voice Access app lets you control your phone with your voice

Google is making Android a lot more accessible for people visual and motor impairments. The company is beta-testing an app called Voice Access that enables Android users to navigate their smartphones using only their voice. Voice Access helps people with motor impairments navigate their touch screens. The app allows you to navigate between your home […]

Jeep first brand to use ‘Edge’ mobile ad format

Jeep first brand to use ‘Edge’ mobile ad format

Car maker Jeep has become the first brand is the first to use ‘Edge’ – a new ad format designed to to overcome ad blocking and increase viewability metrics. The format, developed by InSkin Media, runs along the edge of a mobile screen in a bid to be non-intrusive. It wraps around the top and […]

Zizzi Takes An ‘Interactive Play’ Approach To Consumer Engagement

Zizzi Takes An ‘Interactive Play’ Approach To Consumer Engagement

Zizzi, the Italian restaurant chain, is leading innovation in marketing by delivering an interactive consumer experience incorporating gameplay and rewards to both engage existing customers and also attract new restaurant goers. Having recently signed a long term contract with 3radical – whose Voco software platform delivers relevant, rich, multi-channel experiences to consumers for brands such […]

Twitter is Adding a Neat Feature to Help Blind People

Twitter is Adding a Neat Feature to Help Blind People

Twitter is making itself more accessible to the visually impaired. The social network is in the middle of a big shift to more multimedia messages: More and more images, GIFs, videos and other embedded content are appearing in tweets. But this makes it more difficult to people who have sight problems and rely on accessibility […]

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