After several months of development, ODEON launched on 28 November a Facebook ChatBot that helps users discover what is playing in cinemas near them and book tickets. The chatbot, accessible through the official ODEON Facebook page, has been developed by Gruvi. Chatbots are an emerging technology that leverage messaging habits to help businesses communicate more efficiently […]
Warc, the global marketing intelligence service, has today released the results of an analysis of the most effective use of social media in marketing, to establish global trends and best practice in 2016. The ‘Seriously Social 2016‘ report features analysis by Peter Field, the renowned independent marketing consultant. Field scrutinised data attached to entries to […]
In collaboration with Surf Life Saving Australia, Samsung Electronics Australia has recently launched and piloted Pocket Patrol – an Augmented Reality (AR) mobile app developed with Leo Burnett Sydney, that uses technology to help raise awareness of the number one hazard on Australia’s beaches, rips. The pilot program for Pocket Patrol took place from October 22 […]
The cost of display advertising inventory bought using programmatic buying technologies will rise sharply by as much as 20% across North America by 2018 due to publishers taking advantage of improved yield optimization technologies, according to a study. Publishers’s continued adoption of header bidding, a generic shift from fixed CPMs to more dynamic pricing models […]
Rather than use its mobile app to sell football boots to as many people as possible, Adidas is only letting those with a special code make purchases, much like the early Uber model where growth comes from consumer referrals. Going beyond the idea of “influencers” being a single and distinct group of people sits at […]
Airbnb announced that it is expanding its scope significantly, moving from a home-sharing business to a “holistic travel” company, said CEO Brian Chesky at the Airbnb Open event in Los Angeles. It rolled out a new feature called Trips as part of an app update designed to provide travellers with a one-stop shop. The feature […]
Google has launched a new campaign to promote ‘G Suite’ from Google Cloud that includes apps such as Gmail, Docs, Drive and Calendar. ‘G Suite’ makes it easier for people within companies to collaborate no matter where they are located around the world. The campaign is the brainchild of New York-based agency Anomaly and includes works […]
Direct Line has created a way to make people safer in darkly-lit areas: Fleetlight drones that light your way on the path ahead. The prototype service: a fleet of flying torch drones, are responsive to an individual’s movements and controlled via a bespoke app. As the ‘Fixer’ brand, Direct Line wanted to solve the issue […]
NextUp, a brand new stand up comedy focussed online video on demand platform is delighted to announce its officially launch on 15th November 2016. Hosting a wealth of recorded live stand-up content for those who love comedy and want more to see than a trip to their local comedy club can offer Many comedy lovers […]
UK advertising is set to see the eighth successive year of growth, despite the short-term effect of the EU referendum, with predicted growth up from 6.3% to 7.2% for 2016, and from 5.8% to 7.2% for 2017. This increase in spending takes the industry to an investment of £18.8 billion in 2017, according to the […]