Mobile video jumps 39% to become dominant viewing platform

Mobile video jumps 39% to become dominant viewing platform

Mobile devices will become the main platform globally for viewing online video in 2016, according to the latest forecast from ZenithOptimedia. The Publicis Groupe media agency’s Online Video Forecasts 2016, says consumers around the world will spend an average of 19.7 minutes a day viewing online videos on smartphones and tablet computers. This compares to […]

Polaroid Returns with Photography App

Polaroid Returns with Photography App

Photography brand Polaroid is attempting a digital rebirth with a new iOS app, Polaroid Swing, that enables people to create and share one second-long moving photos with a single tap. The free app, which launches today, is backed by some of the biggest names in tech and photography. “Human beings see the world in short […]

National Geographic Traveller launch brand new app using Pugpig

National Geographic Traveller launch brand new app using Pugpig

National Geographic Traveller (UK) have released a brand new Photography Magazine app and Kaldor is excited to announce its launch using Pugpig. The digital magazine offers a behind-the-scenes look at some of the fantastic travel photography from National Geographic Traveller, including previously unpublished images from their photographers around the world. Their fully responsive app is […]

The Sydney Opera House invites you to #ComeOnIn with social media campaign

The Sydney Opera House invites you to #ComeOnIn with social media campaign

The Sydney Opera House’s campaign #ComeOnIn, which was an attempt to attract visitors to come inside the building rather than simply viewing it from the outside, won the mobile category’s gold award at the 2016 Cannes Lions International Festival of Creativity. The Sydney Opera House is the most Instagrammed spot in Australia, with over 8.2 million […]

Viral #ManBoobs4Boobs campaign raises MACMA’s social media followers by 20,000

Viral #ManBoobs4Boobs campaign raises MACMA’s social media followers by 20,000

The nonprofit organization, MACMA, won a mobile gold award at the 2016 Cannes Lions International Festival of Creativity, for its innovative campaign to help women learn how to examine themselves for breast cancer. With the help from David Buenos Aires in Argentina, they chose a more unconventional route. MACMA, in partnership with David Buenos Aires, […]

New Mobile Advertising Platform Enables Fast Production of Good Quality Interactive Mobile Ads

New Mobile Advertising Platform Enables Fast Production of Good Quality Interactive Mobile Ads

Founded in 2015 by Nexd, AdCanvas is a mobile advertising platform that enables media agencies to quickly create high quality, lightweight, interactive advertisements that incite higher click through and engagement rates. The need for efficient and engaging mobile advertising platforms is increasing as the trend towards consuming content on mobile devises develops. Previously, HTML5 was […]